By DARMINAA UTHAYAKUMAR
AMIPRO Sdn Bhd unveiled its latest skincare cosmeceutical range Ze’ Venir on Feb 13 in its pursuit to continue providing excellent health, wellness and skincare products and services for all levels of society.
Since Amipro’s founding in 2015, it has accumulated an achievement as an integrated pharmaceutical and biopharmaceutical organisation which prioritises in providing affordable top-of-the-line illness and wellness solutions globally.
During the launch, MD Dr Asaraf Ali Mohamed Kassim said Amipro develops health, wellness and skincare-cosmeceutical solutions that trace its heritages primarily in herbal medication with symbiotic integration of conventional therapies, hence producing a spectrum of wellness products that are well-suited for diversified segments worldwide.
“Ze’ Venir provides a full head to heel range of skincare products with halal certification,” he said.
Asaraf also said people are becoming increasingly conscious about what they choose to consume and what they should prioritise.
“Ze’ Venir is launched because we believe that there is currently a marked trend towards skincarecosmeceuticals. The shift is more pronounced as proactive precaution is widely accepted to be better than reactive responsiveness,” he added.
Ze’ Venir has no plans to stop Amipro’s rich scientific and skincare pursuit, category-creating innovation and a pioneering research and development commitment for it stands in Amipro’s good stead.
Amipro’s market strategy has always transformed brands into preference products and category winners as it centres around its ability to launch and grow brands around problem-solving attributes.
Amipro will enhance its ability to provide sought-after and suitable products by combining with deep distribution and manufacturing competencies.
Meanwhile, Malaysian singer Siti Nordiana was named the Brand Ambassador of Ze’ Venir as she shares the brand’s values of “Care, Togetherness, Innovation, Commitment, Dependability and Responsibility”.
“To top it all, all Ze’ Venir’s range of products are halal-certified. It is of high quality, purely herbal, botanical- based ingredients, and many more wonderful attributes,” said Siti Nordiana at the launching ceremony where it was witnessed by industry players, Amipro’s board of directors, suppliers, prospects, media and distinguished guests.
While the dream of any business is to be able to sustain and reap the market share, Ze’ Venir aspires to become a cosmeceutical product range, raking in high revenue in sales and consecutively profitting in many years to come.