By TMR / Pic By Affin Bank
AFFIN Bank Bhd has set a record with the Malaysia Book of Records for developing the first small and medium enterprise (SME) community development mobile app.
The certificate of recognition was presented to Affin Bank group CEO Kamarul Ariffin Mohd Jamil by the Malaysia Book of Records GM Edward Sin.
This is the third recognition for the bank’s SMEColony apps, after recently receiving recognition for “Best SME Banking Initiative for Start-Ups (Malaysia)” by International Finance Awards in September 2019 and Malaysia Technology Excellence Awards for Mobile Technology in Banking by Singapore Business Review in December last year.
“The SMEColony is the first mobile app designed for the development of SMEs in the country, with the aim to fulfil the needs of developing SMEs. This initiative by the bank is to build relationships with SMEs, as well as create business synergy among SME players as a community within a digital ecosystem,” said Kamarul Ariffin.
SMEColony aims to empower SMEs, including start-ups, who may need to tap into digital platforms.
It serves to mobilise growth of the SME community with access to business resources and solutions through a digital platform.
Kamarul Ariffin added that SMEs can also benefit from the business matching opportunities available to about 50 strategic partners, and increase brand visibility via promotion of products and services on a digital market.