by SHAZNI ONG/ pic by MUHD AMIN NAHARUL
BERJAYA Corp Bhd (BCorp) plans to create a palm oil awareness walkabout area and have palm-based recipes in its hotels in the next two months as part of its cooperation with the Ministry of Primary Industries (MPI) and the Malaysia Palm Oil Council (MPOC) towards promoting the use of palm oil and other local commodities.
According to MPI, Berjaya Corp has agreed with the ministry and MPOC to do so as part of the ongoing “Love My Palm Oil” campaign.
“This was deemed timely since 2020 is Visit Malaysia Year and the expected influx of more than 20 million tourists could be given a taste of Malaysia through these primed food recipes developed by Berjaya Hotels and its culinary schools,” the ministry said in a statement yesterday.
It added that Berjaya Corp remains active in looking into various locally grown and available supply chains to be added to their long list of consumer platforms.
MPI further said Berjaya Corp’s founder Tan Sri Vincent Tan and his team would be making further assessments of local commodity-based products to help map out possible market expansion particularly through his existing enterprises.
MPI Minister Teresa Kok welcomed Berjaya Corp’s commitment, stating that the “Love My Palm Oil” campaign was being actively supported by various business groups and Berjaya Corp’s commitment is timely.
The minister also said MPI is currently spearheading research on several downstream applications for the commodities.
Many products have been formulated and packaged to international standards and are getting international attention, but the products’ ability to expand into major markets are limited due to the lack of business experience and supply chain management.
“In this matter, the long-term expertise and experience of Berjaya Corp, which is already world-class and demonstrated by their successful management of leading brands such as 7-Eleven, Starbucks and Kenny Rogers could come in handy,” she added.