As a start, the state airport operator kicks off the CNY festivities with a floating garden theme with the koi fish
By AFIQ AZIZ / Pic By MUHD AMIN NAHARUL
MALAYSIA Airports Holdings Bhd (MAHB) said it has enough allocations to hold major campaigns at its various airports in the country to support the Visit Malaysia 2020 (VM2020).
“We have sufficient allocations for our campaigns throughout this year, not only for VM2020, but also the Asia-Pacific Economic Cooperation Summit in November and other events or festivities throughout this year,” acting group CEO Datuk Mohd Shukrie Mohd Salleh (picture) said after launching the Chinese New Year (CNY) campaign at Kuala Lumpur International Airport (KLIA) in Sepang, Selangor, last Friday.
As a start, the state airport operator kicks off the CNY festivities with a floating garden theme with the koi fish, which symbolises luck and prosperity.
In conjunction with the CNY, passengers travelling through KLIA will be able to experience festive activities and performances lined up at both terminals — main KLIA and KLIA2 — from Jan 18 to Feb 9.
According to Mohd Shukrie, MAHB will also enhance airport ambiance by applying augmented reality (AR) technology.
He said the AR system, which will be used for its information digital display, is part of the MAHB’s overall commercial reset programme.
“This is something different from what we have done in the past. We will also incorporate a fusion of both traditional and modern elements,” he added.
Meanwhile, commercial services senior GM Mohammad Nazli Abdul Azizi said under the commercial reset blueprint, MAHB’s focus is improving passengers’ journey experience throughout all airports nationwide.
Last November, Mohammad Nazli said the strategy paid off, with a recorded growth of 4.2% in 2018.
In 2019, retail outlets at KLIA and KLIA2 recorded RM2.7 billion in sales, of which about 60% was from duty-free sales.
The commercial reset strategy is aimed at changing the travel retail landscape at its airports with an injection of new brands, high-end fashion retailers and a refreshed shopping experience.
As for this year, Mohammad Nazli said the general themes under the plan are “Love at First Sight”, “Experience Malaysia” and “Take a Piece of Malaysia Home”.
“We are continuously looking for ways on how we can enhance the passenger experience at our airports to commemorate these festive seasons and make them meaningful for both the local community and those coming to Malaysia for the first time,” he said.
Additionally, MAHB will also reward travellers and airport patrons who shop at its international airports nationwide during the CNY eve.
With a minimum spend of RM288 at any MAHB’s retail, and food and beverages outlets at the international airports, customers can redeem a pack of MAHB’s limited-edition ang pow packets or two packs of ang pow packets for UnionPay cardholders with a minimum spend of RM188 in a single receipt.
To redeem exclusive premium ang pow packets, shoppers only need to spend a minimum of RM2,888 or RM2,388 for UnionPay cardholders in a single receipt.
Shoppers who spend a minimum of RM3,388 by using UnionPay card or RM3,888 via other payment services in a single receipt at KLIA may also redeem a limited-edition Royal Selangor Bespoke Koi Fish Pewter Charm, which is exclusively made available during this campaign.
The charm is limited to 2,000 pieces.
For a limited time only on Jan 25 and 26 at KLIA, those who spend a minimum of RM5,888 in a single receipt will also get to redeem a hand-painted artisanal floral tiffin.