by S BIRRUNTHA/ pic credit: tourism.gov.my
TOURISM Malaysia has partnered China-based electronics company Xiaomi Corp to boost the country’s global tourism through Visit Malaysia 2020 (VM2020) campaign.
In a statement last Friday, Xiaomi said the partnership sees Tourism Malaysia and Xiaomi jointly producing impressive photography shots in several scenic spots in Malaysia through its latest smartphone, Mi Note 10.
“Xiaomi will also contribute a promotional video for the VM2020 campaign.
“The three-minute promotional video features Malaysia’s world renowned natural and architectural wonders, as well as hidden gems which are available on Xiaomi’s social media platforms,” it said.
The partnership was announced at an official ceremony between Xiaomi Malaysia and Tourism Malaysia where a memorandum of joint collaboration was signed by both parties.
Tourism Malaysia DG Datuk Musa Yusof said Xiaomi, being a global technology leader together with their latest smartphone Mi Note 10, is the “perfect device” to display Malaysia’s hidden beauty to the world.
“For the VM2020 campaign, we wanted to showcase the best Malaysia has to offer, whether our vibrant heritage, our diverse culture or our endless scenic spots.
“Xiaomi is one of the most suitable partners to help us achieve these efforts and capture a truly aesthetic experience,” he said.
Meanwhile, Xiaomi country manager of Malaysia and Singapore Allen An (picture; left) said the company wanted to do its part of showcasing Malaysia’s natural beauty to the world.
“We want to thank Tourism Malaysia for giving us the opportunity to play our part in the VM2020 campaign.
“Not just tourists, but Malaysians themselves often overlook the country’s hidden gems. With the 108MP camera on the Mi Note 10, Malaysians are able to capture the unique beauty of this country into the innermost detail, bringing to life what was previously unseen.
“We believe Mi Note 10 will enable users and Mi Fans to enjoy mobile photography more with epic photography and videography quality,” he said.
In conjunction with the partnership, Xiaomi Malaysia also launched an online photography competition, themed #ExploreMalaysiaWithMINOTE10, on its official Facebook page.
Users are able to participate by taking photos of sceneries in Malaysia using the Mi Note 10.
Participants are required to post their photos online on either Facebook or Instagram, together with the hashtag #ExploreMalaysiaWithMiNote10.
Winners will be selected based on the most creative shots and will stand a chance to win attractive prizes courtesy of Tourism Malaysia, including tickets to scenic spots and resorts in the country.
The VM2020 campaign was launched to bring the best of what Malaysia has to offer to the world in a single, event-packed year.
Officially launched on Dec 4, 2019, in Malaysia, Mi Note 10 features 6GB RAM+128GB ROM and is the world’s first 108MP penta camera setup with a premium design and a massive 5260mAh battery.