Penang hawkers go cashless with Touch ‘n Go eWallet

by TMR

MERCHANT stalls in key heritage streets around George Town, Penang, are now equipped with Touch ‘n Go eWallet that officially enables Penangites to experience and enjoy cashless transactions at various bazaars and night markets.

Officiated by Penang Chief Minister Chow Kon Yeow, Touch ‘n Go eWallet will be available across stalls and hawker joints in George Town such as Chowrasta Market, Armenian Street, Nagore Street and areas in Pulau Tikus and Tanjung Tokong. The eWallet users will be able to shop by simply scanning the QR code of the merchants without the need to deal with bulky wallets or change.

TNG Digital Sdn Bhd CEO Ignatius Ong said: “We’re truly excited about bringing our expertise to Penang as this puts us on the right track to achieving our vision of a cashless Malaysia. Our efforts in Penang are unique to Penangites and are for all who reside, work and travel here. Enabling these heritage streets is the continuation of our long-term commitment to drive Penang forward by empowering locals to experience a safer, more convenient and hassle-free way of transacting in their everyday lives.

“We want to play an active role in supporting the economic growth of Penang through the facilitation of a digital payment system for local merchants. Homegrown small merchants will benefit greatly from Touch ‘n Go eWallet as it would help them to innovate and stay relevant in the current market landscape. Beyond that, we realised the importance of empowering local start-ups to cultivate a healthy and thriving business landscape, and we have established partnerships with homegrown brands like MULA and DeliverEat.”

Touch ‘n Go eWallet’s foray into Penang is in line with the state’s agenda of Penang 2030 — an action plan which focuses on improving the liveability, economy, civil participation and balanced development to achieve a “Family-focused, Green and Smart State”.

Chow said: “This is a terrific initiative by TNG Digital to elevate Penang to greater digital heights. We want to thank Touch ‘n Go eWallet for its continued efforts that benefit not only the everyday consumers, but also our local merchants. I am thrilled to see our local businesses adopt and implement the Touch ‘n Go eWallet as their digital payment mode. With more upcoming collaborations with TNG Digital to enable more various other partners such as LinkBike and eGovernment services via the Touch ‘n Go eWallet, I believe that Penang will be well on its way to becoming a truly cashless state.”

This initiative is part of a longerterm strategy for Touch ‘n Go eWallet in Penang, as the leading eWallet sets its sights on the northern island, bringing the latest technology in the digital payments landscape to Penang.

Touch ‘n Go eWallet began its venture in Penang in 2018, establishing partnerships with MULA and DeliverEat where Touch ‘n Go eWallet is offered as a mode of payment for customers using these services.

Since then, Touch ‘n Go eWallet is looking to triple its merchant base in Penang within the coming year, adding to its existing total of 110,000 merchants nationwide, with seven million current users.

In expanding financial inclusivity to the people of Penang, Touch ‘n Go eWallet is extending the reach of the government’s latest initiative, e-Tunai Rakyat, where eligible Malaysians can receive RM30 each into their respective eWallet accounts starting Jan 15 onwards.