by BERNAMA / pic by BERNAMA

Tenaga Nasional Bhd (TNB) was conferred the prestigious Brand of the Year 2019 award at the World Branding Awards held in London recently.

It won a similar award for the power category of the national winners (Malaysia) in 2014 and 2018.

TNB chief corporate officer Datuk Wira Roslan Ab Rahman in a statement said the award is a testament that Malaysian electricity company services have again been recognised both locally and internationally.

“This year’s win will surely encourage TNB’s 35,000-strong employees to work harder to maintain the trust of our 9.6 million customers with the best customer and brand experience.

“Moving forward, we are powering ahead with our transformational plan, Reimagining TNB, to achieve operational and financial excellence as well as to deliver greater value to our customers,” he added.

The 2019 edition of the World Branding Awards was the 10th ceremony organised by the World Branding Forum, a global non-profit organisation based in London.

Only 318 brands were declared as winners at this year’s ceremony from over 3,300 brands from 41 countries nominated.

Winners were judged through three streams — brand valuation (30 per cent), consumer market research (40 per cent), and public online voting (30 per cent).

Only six companies from six countries received awards for the power category of the national winners.

For Malaysia, a total of 14 companies received various categories of national awards.