Maybank awarded Brand of the Year at World Branding Awards

The winners of the award category are selected based on brand valuation, consumer market research and public voting

By TMR / Pic By TMR File

MALAYAN Banking Bhd (Maybank) was accorded the Brand of the Year 2019 award for the sixth consecutive year at the World Branding Awards held in London recently.

Malaysia’s largest bank said the World Branding Awards is the premier awards programme of the World Branding Forum, a global non-profit organisation based in London.

It is dedicated to advancing the standards, skills and education of those involved in the branding and related industries, for the benefit of the branding community and general public.

The award is under the National Awards category, where top brands in each participating country are recognised and winners are selected through three streams of criteria — namely brand valuation, consumer market research and public voting.

Maybank group president and CEO Datuk Abdul Farid Alias (picture) said the bank’s mission of humanising financial services has been the driving force in creating engagement platforms that connect with its stakeholders and highlight its shared value systems.

“By staying true to these values, we constantly prioritise our customers’ financial security and wellbeing in everything we do to ensure that we provide a consistent brand experience for all.

“This sixth consecutive win is a testament to our commitment to this mission. Being deeply rooted in the communities we serve, we believe our success is inherently tied to our communities’ achievements, which is why our customers’ needs and experience are our priorities.

“We take pride in and value the relationships we have built through our shared history, which have enabled us to prosper together,” Abdul Farid said in a statement.

World Branding Forum chairman Richard Rowles said the awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market.

“This is a celebration of the continuous efforts that are vital to building outstanding brands. These brands have established strong brand recall, top-of-mind awareness and trust among their consumers,” he said.