The Big Bad Wolf returns for its 10th anniversary

By LYDIA NATHAN

RENOWNED author CS Lewis once said: “I can’t imagine a man really enjoying a book and reading it only once”.

While some say that reading is a dying habit, many Malaysians would opt to disagree, especially when book fairs are still packing in the crowd, with people going in throngs even in the wee hours of the morning.

This year, the carnival themed Big Bad Wolf Book Sale is back again with 4.5 million discounted books up for grabs. The book fair currently holds annual sales in 32 cities across 10 countries, including Malaysia, Indonesia, Thailand, Myanmar, Korea, Taiwan, the Philippines, United Arab Emirates and Sri Lanka, among others.

According to a statement released by the group, the sale began last week on Dec 5 and would end next Monday (Dec 16) at the Mines International Exhibition and Convention Centre (MIECC), offering over 50,000 book titles with massive discounts of between 75% and 95%.

According to Andrew Yap and Jacqueline Ng, the founders of this homegrown brand — also recognised as the World’s Biggest Book Sale — this year’s sale marks its 10th anniversary and will feature special deals.

“To thank our loyal customers, we will be giving away one free book with every 10 purchased,” Ng said.

Additionally, Ng added that a new addition to this year’s sale is the Wolf Pack App that rewards loyal customers with special benefits and an activity area hosted by OCBC Bank, its official banking partner.

OCBC Bank head of consumer financial services, Lim Wyson said he does not only want to encourage Malaysians to read, but to enable them to make purchases at discounted prices.

“OCBC Bank is offering an additional 5% discount for all Big Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during the entire sale period when a person uses any of our OCBC cards to make payments,” Lim said.

As part of the team’s aim to fight illiteracy, especially in rural areas, the book sale through its corporate social responsibility arm, Red Readerhood, will work alongside local beneficiaries to help communities.

It will collaborate with Friends to Mankind in donating books for a project, The Book Effect, which aims to collect 10,000 books to build libraries for various orphanages and refugee schools across the Klang Valley.