E-merchants’ 12.12 sales record 800% higher than usual within 1st hour

The 1st-hour popular categories for shoppers were marketplace, e-wallet and travel, says ShopBack country GM


MALAYSIA’S top three e-commerce players, Lazada, Shopee, and Taobao experienced strong traffic growth within the first hour of one-day online shopping craze, the 12.12 sale.

ShopBack Malaysia country GM Eddy Han said if the sales were compared to the same hour on an average day in December this year, the traffic growth was more than 800% higher.

“The traffic and sales were 400% higher than the first hour recorded on Dec 12 last year. In terms of transactions, 95% of the buyers did via an app, while the remaining 5% used web transaction in the first hour of this year’s sale.

“The first-hour popular categories for shoppers were marketplace, e-wallet and travel,” he said in a statement yesterday.

He added that on the South-East Asia level, ShopBack observed significant traffic in both web and app, which jumped in the first hour.

The traffic was observed based on six South-East Asian countries that ShopBack is present in, namely Malaysia, Singapore, Indonesia, Thailand, Taiwan, and the Philippines.

For the 12.12 sale, ShopBack partnered more than 500 e-merchants in Malaysia to reward up to 30% cashback whenever shoppers go through the ShopBack website or app to make purchases.

The list of e-merchants included Shopee, Lazada, Zalora, Alibaba Group Holding Ltd’s Taobao, Tmall, AliExpress, Agoda, Booking.com, KLOOK and many more. Currently, ShopBack has over two million users in Malaysia.

Besides cashback, ShopBack users get to enjoy exclusive voucher codes provided by e-merchants.

The platform also rewarded a total of over RM50 million worth of “cashback” to its local users, of which the cashback earned by shoppers can be withdrawn to their bank account.

For 12.12, ShopBack expected to give out half a million worth of cashback to Malaysians.

Meanwhile, Shopee regional MD Ian Ho (picture) said over 600,000 items were sold within the first hour of its 12.12 Birthday Sale in Malaysia.

“Cat food, stationery gift sets, facial masks, shoe storage boxes and air humidifiers were the top-selling products within the first hour, while a hard-case luggage bag was the first product to be sold on Shopee.

“Malaysian-made products by local micro-businesses and entrepreneurs under the ‘Buy Malaysian’ campaign page saw an uplift of up to 70% in orders today,” he said in a statement yesterday.

He added that overall, the sales for 12.12 were poised to be outstanding, looking at the remarkable performance that was registered in the first hour.

“To usher in the new year and in preparation for the coming festivities, Malaysians are using this opportunity to shop for items such as shoe storage boxes and air humidifiers.

“Pet lovers are turning to online shopping to buy their pet supplies such as cat food as it is value for money and convenient to purchase online. Parents are also gearing up for the new school term as many stationery sets flew off the virtual shelves within the first hour,” he said.

For the last hours of the sale, Shopee had offered its last stage of promotions for users to take advantage of, which were discounts of up to 90% and the “Last Minute Rush” from 8pm to 12am featuring limited-time deals and vouchers.

Shoppers were also given vouchers of 15% discounts with no minimum spend when they purchase in the Buy Malaysian collection page.