by NUR HAZIQAH A MALEK / pic by MUHD AMIN NAHARUL
INDUSTRY players, talents and crew in the television (TV) production business could expect better years ahead following the government’s decision to revise the procurement rates for TV programmes to as high as 60%.
The Communications and Multimedia Minister Gobind Singh Deo (picture) said the rates are applicable to programmes that are shown on Radio Television Malaysia (RTM) channels.
“The current rates that have been set in 1986 were never revised for as long as 33 years. After listening to the pleas of local art activists on the issue, I have submitted a proposal to review these rates via the Broadcasting Department Malaysia as one of the steps for improving the local creative industry,” he said in a statement yesterday.
Gobind said the rates that have been approved are according to show categories.
For telefilms, the rates are expected to be increased between 20% and 60%, while drama series will see a hike of between 30% and 60%.
For documentaries, the rate will be increased between 10% and 30%, while animated series can expect an increase of 30%.
Gobind said RTM has made comparisons with third parties to ensure that the rates offered by the channel are competitive with the current market rates.
“The new rates will be effective from April 2020, which is subject to the quality of products submitted to RTM.
“According to the guidelines, each submission will need to undergo an approval process-based standards set by RTM and the company,” he said.
The initiative to review the pricing is part of the government’s efforts to motivate the industry’s local creatives.
The government recently completed the transition from analogue TV to digital, which increased the number of channels that people could enjoy free of charge. That has led to the increase in demand for local contents to go live.
The digitisation efforts and rising prices of programmes spell out more opportunities for local creative players to publish high-quality productions, while earning higher income for their work.
Alongside the rates, the Ministry of Communications and Multimedia (KKMM) has also diversified the variety of shows into three categories, namely the extreme game show under the variety show category, which lasts for 30 minutes; musical entertainment series (60 minutes); and capsules, trailers and promotional videos (one to three minutes).
In addition to the initiatives, Gobind said his ministry is also in the process of enhancing programme schedules or “belting” the existing RTM and reviewing the pitching process and content acquisition, as well as the channel’s marketing process.
“Hopefully, these efforts will provide more opportunities for the local creatives and marketing industries, and improve the transparency of existing processes.
“KKMM will ensure that the wellbeing of local creative industry players are maintained and protected,” he said.