This shows there is a lot of potential for this project and now that we know the market’s demands, we will respond accordingly, says MD
By SHAZNI ONG / Pic By TMR File
UEM Sunrise Bhd’s first residential project in Desaru Coast, Johor, The Maris, has received a convincing response with 43 units, or 66% of the 66 units of the first phase, sold within less than a month after it was launched.
UEM Sunrise Bhd MD and CEO Anwar Syahrin Abdul Ajib (picture) said the good response despite a soft property market is because of the great potential for development following the presence of the Refinery and Petrochemical Integrated Development (Rapid) project in Pengerang, which is located some 30 minutes away.
“Most of the residential units sold so far have been purchased by Rapid employees. In addition, most of the Bumiputera units were sold out, which we were surprised with the encouraging response given,” he told The Malaysian Reserve recently.
Normally, in any new development, developers face a challenge selling the Bumiputera units but in this particular project, the Bumiputera units were the first to be soldout while the non-Bumiputera units were still available, Anwar said.
“This shows there is a lot of potential for this project and now that we know the market’s demands, we will respond accordingly,” he told reporters at the company’s media familiarisation trip to The Maris recently.
The Maris, UEM Sunrise’s latest resort-living lifestyle development in the southern region, is a 92.3ha low-density residential development project that will be developed in phases over 10 years.
A total of 260 residential units will be developed in Precinct One of The Maris, comprising 244 units of cluster houses and 16 semi-detached units with built-up areas ranging from 2,059 sq ft to 2,666 sq ft and at a starting price of RM630,000 per cluster house.
UEM CMO Kenny Wong said property development activities contributed 92% of the company’s total revenue for the nine months ended Sept 30, 2019, with 15% of that coming from the group’s development in the southern region.
He said as one of Malaysia’s leading property developers and master developer of Iskandar Puteri, UEM Sunrise continues to offer up-market mixed development projects in strategic locations such as The Maris.
“It offers the perfect choice for investors looking for long-term returns, a unique resort-living destination for family-oriented people and individuals looking for a retreat,” Wong said.
The Maris promises a tranquil living amid greenery settings with views overlooking the green terrains of an international standard golf course or joyful scenes from theme park attractions, with the beautiful sandy beach of Desaru within reach, he added.
For international buyers, The Maris offers an added attraction of being located a stone’s throw away from various world-class facilities including The Westin, Hard Rock Hotel, Adventure Waterpark, Anantara Resort & Villas, The Els Club (Ocean Course) and The Riverside.
Wong noted that with the opportunities for development within Desaru, The Maris will serve as the benchmark for future UEM Sunrise developments.
Each component such as hotels, waterpark and conference centre, is designed to complement each other, therefore providing an integrated resort environment, a total experience, which means the resident does not need to leave the confines of his or her township to enjoy a holiday or lifestyle living experience, he explained.
“We will continue to add value in upcoming precincts in Desaru. We believe with this beautiful and strategic gateway location and the offerings and amenities that come with the development, the take-up rate will be good for the first launch. This will help instil confidence for future precinct launches,” he said.
Wong added that UEM Sunrise’s other developments in Johor have also been progressing well with the commencement and completion of several key projects including the operation of developments which are catalytic in nature.
Anwar Syahrin said UEM Sunrise has plans to explore more landbanks in the Klang Valley next year to increase the number of its property projects in the area.
“The location of the land we want to buy is located outside of Kuala Lumpur,” he said without disclosing details.
UEM Sunrise currently has several projects around the Klang Valley including Kiara Bay, Solaris Park, Serene Height and Seri Kembangan.
On its overseas property project, Anwar Syahrin said UEM is currently in negotiations with a local party to develop together a 12.14ha project in Durban, South Africa, which is expected to be launched in 2021.
“We are looking forward to more projects and are exploring opportunities in Australia, especially in Sydney, as well as other countries in the UK and other European countries,” he said.