Lazada 12.12 sale emphasises on wallet for deals

The e-commerce giant is committed to bringing its customers new retail experiences, while adding value to brands and sellers

by LYDIA NATHAN/ pic by MUHD AMIN NAHARUL

LAZADA Malaysia launched its Lazada 12.12 Grand Year End Sale by going offline to allow shoppers to buy cash vouchers at reduced rates for purchases at selected LazMall brand partner bricks-and-mortar stores.

Chief business officer Kevin Lee said the e-commerce giant is committed to bringing its customers new retail experiences, while adding value to brands and sellers as a trusted e-commerce partner.

“By expanding the parameters of the Lazada Wallet to offline stores, we can showcase our tech and payment capabilities. With this initiative, we’re highlighting the convergence of bricks and clicks in helping brands grow both aspects of their businesses, by driving online traffic offline,” Lee said at the launch in Kuala Lumpur yesterday.

The online-to-offline (O2O) Lazada Wallet initiative is a showcase of Lazada’s new retail innovations, which provide a glimpse into the possibilities of what the future of retail can hold for sellers and consumers.

For the 12.12 sales, customers can enjoy offers from 12 Lazada’s brand partners when visiting selected stores on Dec 14 and 15, with vouchers to be purchased starting Dec 12 to 13, 2019.

The partners include Senheng, Cerutti, HealthLand, Haagen-Dazs, Viewnet Computer System and King Koil, while its mall partner is Sunway Pyramid.

Lee said the O2O option is completely new and will be trialled for the 12.12 sales this year.

“The O2O drive connects sellers to people both offline and online, which completes the cycle. For now, it will only be the 12 partners, but we will see where we can take it,” he said to The Malaysian Reserve (TMR).

He added that Lazada Wallet was the most popular choice of payment methods during the 11.11 sale, proving that consumers were ready for the next step.

“During big campaigns, we notice Lazada Wallet becomes the most stable form of payment. Once consumers have added items to carts and are ready to checkout, it can be done with literally one click. It is very fast, seamless and easy because the Lazada team is actually the ones providing the infrastructure, as we anticipate heavy traffic and strong demands for items,” he said.

Lee noted that the level of engagement from sellers has increased, evident from the Facebook Community Group which provides a strong support structure to other sellers.

“There was a 97% year-on-year increase in sellers in 2018, which was another signal that people are looking at e-commerce seriously and know it is not just a trend.

“The sellers have become so self-sufficient, they communicate with each other and ask for advice and tips, and people are not stingy in sharing those ideas.”

Meanwhile, Lee said the 12.12 sales will have more features for consumers to get involved in and enjoy — all on the app.

The features will include an image search, which will use artificial intelligence to look up and suggest similar items as wanted by consumers, as well as LazLive feature, which allows consumers to tune in to live streams from over 200 sellers.

“Lazada has always been trying to break boundaries, and all these features are first steps we will take to showcase the future of e-commerce in Malaysia,” Lee said.