The gifting market has been growing rapidly and bookstores worldwide have started making their stores more experiential by adding more lifestyle elements
By TMR / Pic By MPH Bookstore
STATIONERY lovers will be thrilled to know that London-based Paperchase Products Ltd are now available at selected MPH Bookstores Sdn Bhd, joining the growing trend of stationery brands like Typo and Smiggle.
Established in 1968, Paperchase is one of the largest gifts and stationery retailers in the UK with over 200 stores across the globe, covering the UK, Europe, Middle East and Canada. The brand is now eyeing Asia as a new market to grow their business by working with retail partners in different countries.
Paperchase is known for its designled stationery which is inspired by current fashion trends. In Malaysia and Singapore, the brand is collaborating with MPH Bookstores to showcase their range of stationery products in the bookstore.
Customers will now be able to find Paperchase in some of the bookstore chain’s outlets which includes MPH Mid Valley, MPH Publika and MPH NU Sentral.
Paperchase is also now available at their brand-new outlet in Singpost Centre, Paya Lebar, Singapore.
GM of business and strategic development Ivy Tan said there are plans in the pipeline to extend Paperchase products to other MPH stores in the coming months.
“Being the exclusive partner of Paperchase in Malaysia and Singapore, it is our aim to introduce new and interesting merchandise by reputable brands and make it available to our customers. Having these unique offerings in our store also helps us differentiate our offerings and stand out from other players in the market,” she said.
The gifting market has been growing rapidly and bookstores worldwide have started to make their stores more experiential by adding more lifestyle elements to enhance their offerings. This includes carving out a section of their store for lifestyle products, which includes novelty gifts, stationery, gadgets and desktop accessories as a move to attract non-booklovers into their stores, while at the same time provide convenience to customers looking for unique gifts and stationery.
Paperchase is famous for its design-led stationery collections and is often a trendsetter in the lifestyle stationery category. Their products comprise of stationery, greeting cards, gift wraps, decorations, and arts and crafts supplies.
Currently, MPH maintains a well-stocked stationery range, but has plans to further expand to other product ranges in the coming months.
MPH also expects to offer Paperchase merchandise in at least 15 retail stores by the end of next year.