In support of Toyota’s goals, UMW Toyota realigns its CSR initiatives by creating the SYI platform with 2 elements
IN CONJUNCTION with the Tokyo 2020 Olympics, Toyota Motor Corp began their “Start Your Impossible” (SYI) campaign, a long-term campaign that encourages everyone to challenge their limit, and it being a Worldwide Olympic and Paralympic partner for the 2020 Olympics in Japan is just one example of this commitment.
In support of Toyota’s goals, UMW Toyota Motor Sdn Bhd has also realigned its corporate social responsibility (CSR) initiatives this year by creating the SYI platform with two elements — the Toyota Classics musical charity event and the Toyota Outrun, a new charity fun run event.
UMW Toyota deputy chairman Akio Takeyama said in a statement: “UMW Toyota is very pleased to be able to support physically challenged people who wish to participate in sports. This is in line with Toyota’s substantial support for the Tokyo 2020 Olympic and Paralympic Games as its first ever mobility partner.”
Under the SYI banner, UMW Toyota introduced a dual-heroes concept which describes a local athlete, who is constantly fighting against dual odds — on the field and in life. Through this concept, the company has chosen Abdul Latif Romly, Malaysia’s first Paralympian named as Sportsman of the Year in 2016 as its SYI ambassador.
Abdul Latif was selected as the country’s SYI ambassador as he was up against the impossible at the 2016 Summer Paralympics. The world saw him break the T20 long jump world record three times on the same day. It was his ability to overcome not just sporting challenges, but also influence social change through his life journey.
To kick off the new initiative, UMW Toyota organised their very first Toyota Outrun at Bandar Rimbayu, Kota Kemuning, Selangor, to raise funds for the Paralympic Council of Malaysia. The funds, totalling RM151,100, were derived from the participants’ registration.
Over 3,000 participants turned up for the 8km run around the Bandar Rimbayu township, including around 20 people with multiple disabilities who demonstrated their own determination to SYI.
UMW Toyota president Ravindran K said: “We thank all the participants for joining us at this Toyota Outrun and contributing towards a good cause. The funds collected should be useful for the Paralympic Council of Malaysia in its activities, and we will certainly be looking at how we can offer more support in the future.”
Thanking UMW Toyota for the contribution, Paralympic Council of Malaysia VP Datuk Subramaniam Raman said the council will utilise the funds for its “Fitness and Exercise with Person with Disabilities” programme to train the trainers, so that they are well-equipped to guide disabled persons who have sports potential.