New Triton Quest to push Mitsubishi’s sale

The Triton Quest is priced at RM79,890 on-the-road (without insurance), making the vehicle the most affordable pick-up truck in the market

by RAHIMI YUNUS/ pic by MUHD AMIN NAHARUL

MITSUBISHI Motors Malaysia Sdn Bhd (MMM) is expected to sell 6,800 units of its Triton range in the current financial year, a target that is driven by the newly launched Triton Quest.

Senior VP of strategic planning and coordination project Hoffen Teh said the new Triton Quest is expected to contribute about 20% to the sales projection of the entire

Triton range in its fiscal year 2019 ending March 2020.

Teh said the company, which is the official distributor of Mitsubishi vehicles in Malaysia, has increased its market share in the pick-up subsegment from 13% to 16% this year amid a challenging automotive market.

“The pick-up subsegment is reducing this year as compared to last year. The commercial vehicle (CV) segment is in a challenging period now due to a weaker sentiment on the Malaysian economy. Customers are taking a longer period to replace their vehicles,” Teh said at the launch of the new Triton Quest in Shah Alam, Selangor, yesterday.

The CV segment accounts for less than 10% of the total industry volume, while 90% is dominated by the passenger vehicle segment.

The CV segment, which comprises panel van, pick-up, truck, prime mover and bus, has been on a downward pressure due to economic uncertainties. Previous major reviews on the country’s multibillion ringgit infrastructure projects had reduced the demand, particularly for prime movers.

The soft CV market, however, has been offset by the increasing demand from the logistics and transportation sectors, mainly driven by an e-commerce boom.

On the pick-up front, Teh said the demand for “lifestyle pick-ups” has been increasing, while the dual-purpose or business pick-up segment faces challenges due to conservative buyers’ sentiment.

He said the new Triton Quest is mainly targeted for business usage. The Triton Quest is priced at RM79,890 on-the-road (without insurance), making the vehicle the most affordable pick-up truck in the market, together with a five-year warranty or 100,000km, whichever comes first.

The Triton Quest has a load capacity of up to 970kg inclusive of passenger and cargo, making it the biggest cargo deck in the low rider category. The vehicle is powered by a 2.5-litre turbocharged diesel engine, producing 110PS of power and 200Nm of torque, and also has a turning radius of 5.7m.

Separately, MMM announced product enhancement for Triton variants offered by its authorised dealers.

The Triton Adventure X, the top-of-the-line model in the line-up, now gets an all-round monitor that uses multiple cameras to create a bird’s eye view for parking and manoeuvring.

The Triton Adventure X is also added with driving video recorder (DVR), side security stickers, premium solar and security tints.

Meanwhile, Triton AT Premium, a variant below Triton Adventure X, has also received upgrades including the DVR, leather seats and seven-inch touchscreen audio with Apple CarPlay and Android Ready as standards.

MMM offers Triton in six variants which are Triton Adventure X at RM137,900, Triton AT Premium (RM121,000), Triton MT Premium (RM112,500), Triton AT (RM105,990), Triton MT (RM100,200) and Triton Quest (RM78,890).

The Triton 4×4 pick-ups are imported from Thailand, while the ASX compact SUV and Outlander are locally assembled in Malaysia.