Malaysia tops regional peers in shopping traffic, order count on 11.11 sales

The country tops the chart with over 100 orders made per minute, followed by Indonesia (90) and Thailand (80)


MALAYSIA tops the ranks in terms of shopping traffic volume and order count, followed by Thailand and the Philippines, according to ShopBack.

ShopBack GM Eddy Han said online shopping traffic on Singles’ Day or Nov 11, 2019, is over 10 times higher than the previous year.

“On a regional level, around 90% of the shopping traffic is from the app, while 10% is from the web,” he said.

Han added that Malaysian shoppers made the highest number of orders on that day with over 6,000 users making at least one order via ShopBack Malaysia every hour on average.

“Malaysia topped the chart with over 100 orders made per minute, followed by Indonesia with over 90 orders made per minute, and Thailand over 80 orders made per minute,” he said.

In terms of sales, the cashback app recorded over 80% growth versus last year, whereby about RM20 million was spent on online shopping via ShopBack on the Singles’ Day.

Han said the most popular shopping time belt is between midnight to 1am, a phenomenon encouraged by the exclusive midnight vouchers and discounted deals which are largely popularised by Alibaba Group Holding Ltd’s Taobao and Lazada Group.

“The top three popular stores in Malaysia are Lazada, Shopee and Taobao, where we observed around four to seven times higher shopping traffic volume in these stores yesterday compared to an average day in November.

“On the regional level, both Lazada and Shopee appear in the top three stores for each country,” he said.

According to the cashback app’s data, the average spending per user is around RM217 and the top spender in Malaysia made over RM30,000 worth of orders with Lenovo via ShopBack.

The top three leading categories are online marketplace, e-wallet, and fashion and beauty.

Han said the cashback app is the first of its kind within the Asia-Pacific region to provide cashback to e-wallet users when reloading or making payments.

“We believe this helps boost our shopping traffic and a large contribution to our orders volume yesterday,” he said.

Meanwhile, brands and sellers on Shopee saw a huge boost to their sales on Nov 11.

According to Shopee, top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders, while shopping activity peaked over lunch at 12.10pm, as the sale fell on a working weekday.

Biggest gainers include Tefal, Skechers and Acer who recorded a 3,408-time, 2,870-time, and 1,743- time uplift in orders respectively.

Shopee MD Ian Ho said the success of its 11.11 sales this year is attributable to localising the campaign to suit users’ wants and needs.

“In Malaysia, our efforts were backed by sellers, brands and partners who joined us to deliver an engaging and social shopping experience. This is not merely Shopee’s success but a success shared by the wider Malaysian retail industry,” he said.