CYCLE & Carriage Bintang Bhd (C&C) recently hosted the AMG Owners Community Malaysia (AOCM) for an exclusive preview of the all-new Mercedes-AMG A35 4Matic Sedan at its newly renovated C&C Mutiara Damansara Autohaus.
The intimate gathering was a double celebration welcoming the newest addition to the AMG family in Malaysia and the first anniversary of the AOCM.
C&C CEO Wilfrid Foo said, “your car is often an extension of your personality. As owners of this prestigious brand, your exceptional journey, especially performance enthusiasts such as yourselves, is a priority to us at C&C.
“With 120 years of experience under our belt, we are looking to the future, and embracing digital and technological advancements to raise the benchmark of premium automotive retail and customer experience. The newly renovated C&C Mutiara Damansara Autohaus is a physical manifestation of our efforts in this direction and we are just getting started.”
Understanding AMG fans and their appreciation for craftsmanship, power and performance, C&C, together with Mercedes-Benz, presented AOCM members with first-hand insights into the all-new Mercedes-AMG A35 4Matic Sedan presented by AMG regional sales manager South-East Asia Guido Brormann.
The intimate session culminated in a celebratory cake-cutting ceremony to mark the AOCM’s first anniversary.
In his address, Foo also surprised the AOCM members with a special invitation. “C&C is happy to offer the community with a clubhouse at Mutiara Damansara Autohaus that’s befitting the stature and prestige of a modern luxury lifestyle that you, as owners of an AMG masterpiece, can be proud of. We do this to set the pace in the luxury retail circuit to enable us to provide you with exceptional ownership journeys for another 120 years and beyond,” he said.
The C&C Mutiara Damansara Autohaus is the first to bring the new Mercedes-Benz brand presence and experience to Malaysian customers. The new brand presence features a multi-sensorial appeal with elements such as personal assistance at the welcome area, integration of digital media and a new architectural concept at the showroom.
The C&C Johor Baru Autohaus, Alor Setar Autohaus and Ipoh Autohaus are next in line to undergo this transformation which leverages on innovative technology and digitalisation, further elevating the overall customer ownership journey.