Toyota’s 5 Continent Drive goes through Malaysia

by TMR

For the Malaysian leg, the convoy officially starts from a Toyota showroom in Penang A CONVOY of vehicles travelled through Malaysia on a mission that began in 2014 and will conclude next year when Japan hosts the 2020 Tokyo Olympic and Paralympic Games.

It is the Toyota 5 Continents Drive (CD) project and as the name indicates, the journey goes through five continents of the world. Asia is the last continent, with the convoy having started in the Middle East in February 2019.

Inspired by Toyota Motor Corp president Akio Toyoda, the 5 CD project aims to make product improvements with a more deeply informed approach, ultimately delivering ever-better cars to customers around the world.

For the Malaysian leg, the convoy officially started from a Toyota showroom in Penang owned by S&D Tama Malaysia Sdn Bhd, an authorised Toyota dealer. Chief motorsports officer Akio Takeyama who is also the deputy chairman of UMW Toyota Motor Sdn Bhd (UMWT), flagged off the convoy at the Toyota facility on Nov 5.

The route included a drive up the steep slopes of Cameron Highlands, providing an experience of the different humidity levels in the country as well as the road conditions. The route then continued south to Singapore with a stop at Shah Alam, Selangor, where UMWT’s head office is located.

The participants were briefed on the company’s background, activities, customer profiles, local market conditions and Gazoo Racing (GR) initiatives in Malaysia.

The five-continent project is carried out under the umbrella of Toyota GR initiatives. In Malaysia, the GR brand is one of the key pillars for Toyota’s brand messaging, which includes the Toyota GR Festival, GR Velocity Esports Championship and the most recently GR Garage, being the first outside of Japan, and GR Products showcasing our newly launched GR Supra.

“We are delighted that Malaysia is included in the Toyota 5 CD, a project that is of high priority to Toyota,” said Takeyama.

“The varied conditions of roads and traffic should provide the participants with valuable insights that can help them develop ever-better cars for our customers.”

UMWT president Ravindran K said: “Toyota has always made reliable cars, but today’s customers have more demands, so ‘good’ is no longer enough and we need to offer great cars. The Toyota 5 CD project should help towards developing better cars.”

There were nine vehicles in this leg of the project — Hilux, Fortuner, Innova, Vios, Corolla, Rush, CH-R and Yaris.

After the Malaysian leg ends, the convoy will cross over to Singapore. The remaining countries for the Asian leg are Indonesia, the Philippines and Vietnam. In 2020, the project will continue through China and East Asia before ending in Japan.

Delivering quality and reliable cars has been the passion of Toyota since it was founded in 1937. Together with the highly admired Toyota Production System, Toyota has the most efficient and highly productive manufacturing process and philosophy that has produced millions of cars for many decades.

Since the project began in 2014 in Australia, the total distance travelled has been approximately 103,000km. Data collected has already been flowing back to Toyota City over the past four years, with improvements made in various areas as a result of the participants understanding issues.

Happening this weekend is the Toyota GR Festival Round 2 of the third season, which will be held in Bandar Malaysia, Kuala Lumpur. Entrance is free of charge, starting tomorrow and Sunday from 9am to 6pm.