Both the airlines will share the revenue on flights between Malaysia and Singapore
by S BIRRUNTHA/ pic by TMR FILE
MALAYSIA Airlines Bhd (MAB) and Singapore Airlines Ltd (SIA) has inked a wide-ranging commercial agreement yesterday to strengthen their long-standing partnership.
In a joint statement, the airlines said this includes the sharing of revenue on flights between Malaysia and Singapore, expand codeshare routes and participate in joint marketing activities, which is subject to regulatory approval.
“The new agreement also includes SIA’s subsidiaries SilkAir and Scoot, as well as Firefly, the sister airline of MAB. It follows the signing of a memorandum of understanding in June 2019, which aimed to provide new customer benefits as well as new business opportunities.
“Flights between Singapore and Malaysia will operate under a joint business arrangement. MAB and SIA intend to coordinate flight schedules to provide customers with more flight choices and frequencies for passenger convenience,” it said.
Additionally, both airline groups also plan to offer joint fare products, align corporate programmes to improve the incentives to customers, and explore tie-ups between their frequent-flyer programmes.
MAB CEO Captain Izham Ismail said this is in line with Malaysia Airlines’ long-term business plan goal of engaging in deep partnerships to extend their reach and presence globally.
“We are honoured to collaborate with SIA in providing our customers a more competitive product between Malaysia and Singapore and the opportunity to travel to more global destinations.
“This partnership is more than a conventional partnership and we believe in the mutual benefits for both airline groups and countries,” he said.
While, SIA CEO Goh Choon Phong said this agreement will be a win-win situation for both airlines and provide new benefits for the customers.
“In particular, the expanded scope of our partnership has the potential to provide a significant boost to the tourism industries in both Malaysia and Singapore, as well as the wider South-East Asia region. We are very pleased to take our partnership with Malaysia Airlines to a new level,” Goh said.
Through the agreement, the codeshare arrangements of MAB and SIA will include more destinations on each other’s networks.
As of now, the airlines’ codeshare is on flights between Singapore and Kuala Lumpur (KL), Kota Kinabalu, Kuching and Penang.
With the expansion, SIA and SilkAir plan to codeshare on MAB’s domestic flights and serve a total of 16 destinations in Malaysia.
In turn, MAB will progressively codeshare on flights between Singapore and Malaysia, Europe, South Africa and other destinations which will be implemented in phases, once the approval is granted.
The codeshare flights will be made available for sale through the airlines’ respective booking channels in key markets around the world.
MAB and SIA have also agreed to work on joint marketing activities to boost long-haul tourism to Malaysia and Singapore.
Both airlines will also seek the potential development of air passes, which will enable customers travelling to Malaysia through the KL and Singapore hubs.
It is beneficial in providing more choices to visit other parts of the country such as Kuantan, Kuching and Kota Kinabalu on a single ticket.
By this, travellers can expect seamless experience of convenience and flexibility while enjoying multi-stop itineraries.