VM2020 launched at Tourism Expo Japan 2020

by TMR/ pic credit: www.tourism.gov.my

THE Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi led a delegation of 35 government officials and private sector participants to the Tourism Expo Japan (TEJ) 2019 in Osaka from Oct 23 to Oct 26. The minister was also accompanied by Tourism Malaysia chairman Datuk Ahmad Shah Hussein Tambakau and DG Datuk Musa Yusof.

This year, TEJ 2019 took place in the city of Osaka for the first time. It marked the 42nd year of Tourism Malaysia’s participation in TEJ as the agency maximises efforts to publicise Visit Malaysia 2020 (VM2020) campaign in Japan.

Mohamaddin delivered a welcome speech at the Asean-Japan Tourism Investment Seminar on Oct 23, 2019. On the next day, he launched the Malaysia Pavilion at the International Exhibition Centre, Osaka, with media interview in the afternoon. On the same day, the minister became one of the panellists for the third TEJ Ministerial Round themed “Community Vitalisation: People and Culture”, which was jointly organised by United Nations World Tourism Organisation and Japan Association of Travel Agents, and invited tourism ministers from all over the world and executives from international tourism organisations.

The minister of tourism of Cambodia made a courtesy visit to Mohamaddin with the main aim to strengthen bilateral relations between Malaysia and Cambodia focusing on trade, education and specifically tourism.

Japan is a traditional and important market for Malaysia which contributed 394,540 tourists to Malaysia in 2018 with RM1.67 billion in tourist expenditure — an increase of 37.7% compared to RM1.21 million in 2017 — making it among the top 10 tourist-generating markets for the country.

From January to July this year, there was a total of 231,831 Japanese tourists who visited Malaysia, an increase of 5.9% compared to 218,940 tourists in 2018. Through participation in TEJ 2019, Malaysia plans to attract a total of 480,000 Japanese tourists by the end of 2019.