Bernas brings Deepavali cheer to charity homes

Through its CSR programme Ikhlas, Bernas has chosen 2 charity centres in JB and Seremban

By TMR

PADIBERAS Nasional Bhd (Bernas) continues to bring cheer to usher in the festival of lights to more than 80 welfare centres in Seremban and Johor Baru (JB).

Through its corporate social responsibility (CSR) programme Ikhlas, Bernas has chosen two cha- rity centres — namely the Pertubuhan Kebajikan Cahaya Pelangi in Johor Baru, Johor, and Persatuan Kebajikan Kanak-kanak Rhema in Seremban, Negri Sembilan — to share the joy of the Deepavali festival.

Ikhlas is an annual initiative to foster the spirit of celebration and welfare for the company to the needy communities.

Bernas corporate communications head Ahmad Syakir Sharum said the company will continue to balance its commercial and social roles.

“CSR is an integral part of our business foundation, and Bernas as a company which carries out social and commercial tasks for the national rice industry puts high priority on the welfare of the people.

“Through the Bernas team’s travels to the southern region, we have identified two welfare organisations in Seremban and JB. The celebrations at Pertubuhan Kebajikan Cahaya Pelangi involved 20 Bernas employees from Glenmarie, Shah Alam and Pasir Gudang who entertained over 50 children and 15 old folks with various activities,” he said.

Bernas, acting as the “single gatekeeper” for the industry, puts importance in the types of rice which are served to the people at the welfare centres.

“We provide Briyani rice cooked with Basmati Parboiled rice, which is low in glycemic index value. It has better fibre, calcium, potassium and vitamin B-6 contents which are very suitable for the people at this centre.

“In addition, we also donated rice, sugar, spices, school bags and money, among others, for their daily needs. We hope this small contribution will give them some joy,” Ahmad Syakir added.

Just like other welfare programmes in other festive seasons, Ikhlas Deepavali is intended to foster the spirit of giving among Malaysian community and ensure their wellbeing is always taken care of.