by BERNAMA/ pic by RAZAK GHAZALI

AirAsia has been named as Asia Pacific Digital Transformer of the Year at the IDC Digital Transformation Awards (DXa) 2019, beating more than 11,000 nominated companies.

The award was accepted by AirAsia Group chief executive officer Tony Fernandes at the Raffles Convention Centre, Singapore last night.

“Being named as Digital Transformer of the Year for Malaysia is an achievement that I am super proud of. Being recognised as the best in Asia Pacific proves that our digitalisation program is having a profound impact on our guests and the industry, and I couldn’t be more proud to accept the award on behalf of our Allstars today,” Fernandes said in a statement today.

The award recognises the company’s discernible and measurable excellence in deploying innovative technologies, personalised products and services, optimisation of ancillary revenue and enhanced customer service.

AirAsia’s new technologies include cloud computing, pricing optimisation through machine learning, Artificial Intelligence (AI)-powered chatbot, enhanced mobile app features and facial recognition technology.

IDC DXa also recognised AirAsia’s exceptional leadership, talent and infrastructure that has helped to support the company’s new digital strategies.

The awards honours the achievements of organisations that have successfully digitalised one or multiple areas of their business through the application of digital and disruptive technologies.