‘We Proudly Serve Starbucks’ debuts in local food service sector

By TMR

NESTLÉ Professional, the business solutions arm of the world’s largest food and beverage manufacturer, introduced “We Proudly Serve Starbucks” at the recent Food and Hotel Malaysia 2019 (FHM) showcase, marking the debut of the coffee alliance between the iconic coffee brands in the food service segment in Malaysia.

“We Proudly Serve Starbucks” will provide two main business solutions for the sector: Served and self-serve coffee solutions.

“Served solution offers food service outlets the choice to serve handcrafted Starbucks beverages to consumers via trained baristas, while self-serve solution is a fully automated coffee service for consumers to create their preferred cup of Starbucks coffee.

Both solutions offer a core range of popular Starbucks espresso beverages, including cappuccino, caffé latte and caffé americano.

Customised coffee system and training will also be provided to food service outlets as part of the “We Proudly Serve Starbucks” service.

Nestlé Professional Malaysia/Singapore business executive officer Yit Woon Lai said: “This is a much-anticipated addition to our range. Offering integrated business solutions with signature Starbucks coffee taste, profile and flavours, ‘We Proudly Serve Starbucks’ will primarily cater to the needs of food service customers in hotels, offices, universities and colleges.

“Complementing the traditional coffee shop, it enables a wide range of consumers in Malaysia and Singapore to craft and enjoy their favourite Starbucks beverage on-the-go at their convenience, be it during work, study or play.”

The latest category follows on the heel of the earlier launch of the home range for consumers to make a cup of Starbucks in the comfort of their home. It further strengthens Nestlé’s coffee portfolio of Nescafe and Nespresso.

Nestlé and Starbucks joined forces in August 2018 and through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks’ consumer packaged goods, and food service coffee and tea products around the world, outside of Starbucks locations, excluding its ready-to-drink products.