Digi unveils new centralised platform, MyDigi Subscriptions

The customer experience is kept simple where a single login from MyDigi is all they need to start subscribing to the services of their choice


DIGI.COM Bhd has launched MyDigi Subscriptions by EasyAdd yesterday, offering customers the convenience of subscribing and managing multiple subscription services from a single platform.

Fully developed in-house, MyDigi Subscriptions is kept simple where a single login from MyDigi is all customers need to start subscribing to the services of their choice. Navigation is also made easy as the services are grouped under four different categories, namely entertainment, productivity, learning and lifestyle.

Customers can also manage their subscriptions seamlessly in one bill, where payment can be made via their phone bill or prepaid credit. The service is also offered to non-Digi users via www.easyadd.my that allows debit and credit card payments.

Digi CMO Loh Keh Jiat said MyDigi Subscription is the next step for the telecommunication company as it evolves MyDigi into a lifestyle app platform with more relevant features that complement customers’ digital lifestyles.

“The subscription economy in the country is thriving with savvy Malaysians enjoying multiple subscriptions services at any point of time.

“This has inspired us to create a solution to address our customers’ pain points of tracking their spending on multiple subscriptions across different bills and management of subscription renewals across different apps and websites,” he said.

Separately, a new exciting partner programme, Collab with Digi, was also introduced yesterday as a way to reach out to new partners and make it easy for them to work with Digi.

The programme is designed to help partners scale up and amplify their impact, target and engage the right audience using data insights, with the goal of reaching more customers.

“By partnering us, businesses can connect to 3.5 million MyDigi customers and beyond, giving them the opportunity to unlock new revenue streams.

“This is a win-win platform where we build a wider range of offerings for customers by onboarding more partners to reach their target audience,” said Digi head of digital products and services Prashant Pathmanaban.

Interested parties with products, services or content can register with Collab with Digi at www.digi.my/collab.

Meanwhile, in conjunction with the launch of MyDigi Subscriptions, customers are now able to get free trials on selected services, available from now until the end of November this year.

Currently, there are more than 30 local and global services available to customers, ranging from start-ups to established service providers such as Atom & the Dot, Boxsome, Berita Harian, Busuu, Harian Metro, iflix, Kaspersky Lab, Microsoft Office 365, The Edge and VIU.

Other great partners such as Amazon Prime Video, Didi & Friends, Lilin+Co, Ookbee Malaysia, Tillata and Veative will be made available soon.

Listed on Bursa Malaysia, Digi is a part of global telecommunication provider Telenor ASA and is a mobile connectivity and Internet service provider enabling 11.4 million Malaysians on its advanced 4G+ network.