Digi’s Digital Day enriches lives amid digitalisation era


DIGI.COM Bhd yesterday hosted its fourth Digital Day to inspire and engage its employees to further their understanding on how technology can enhance the business, way of work and their personal lives.

Digi’s Digital Day is a key company-wide event whereby its people, fondly known as Digizens, dedicate a full day to learning. This was in addition to the company’s ongoing learning initiative, in which Digizens were challenged to complete at least 40 hours of education via online learning platforms, such as LinkedIn Learning, Coursera and Udacity Inc, by the end of the year.

Digi’s chief digital officer Praveen Rajan said in a statement: “On Digital Day, learning is work! That is how seriously we take learning in Digi, because we believe that continuous learning and upskilling inspire innovation.

“And as a company at the digital frontier, innovation is fundamental to our way of work, in addition to being customer obsessed.”

Carrying the theme “Discover What Matters Most”, this year’s Digital Day injected a renewed focus on Digi’s own employees to find out what is important to them, and at the same time equipping them with valuable know- ledge on enhancing their wellbeing through the use of digital tools.

“We want to encourage Digizens to not only bring their best at work, but to also hone what matters most to them through technology. After all, they are the brilliant minds powering the everyday innovations that serve to improve the lives of our customers,” Praveen added.

With continuous learning and upskilling as the job of the day, employees were given the opportunity to choose from 17 masterclasses covering a wide range of topics, from personal finance to nutrition and healthy eating to creating a digital identity, among others.

This provided them the chance to learn about leveraging technology and digital tools to enhance their personal wellbeing in order to achieve their full potential in the workplace.

The fourth instalment of Digital Day also featured an “Inspiring Speakers” series of talks, which saw top business leaders from different industries sharing insights and stories about their industries, company growth and digitalisation journey.

Bikesh Lakhmichand — founding partner of 1337 Ventures, a technology accelerator and venture capital firm — took to stage to talk about digital macro-trends in Malaysia. This was then followed by a presentation by prominent veteran journalists — Malek Ali, founder of BFM 89.9 and Steven Gan, co-founder of Malaysiakini— on the methods of turning niche content mainstream.

Ramesh Ravishankar — director of digital marketing from Freshworks Inc, a customer engagement software company — spoke on building a global brand, followed by Mamee Double-Decker Sdn Bhd GM (sales and marketing) Pierre Pang, who shared about digitalising a traditional family business, and PichaEats.com co-founder Suzanne Ling, who elaborated on empowering refugees with the Internet.

Several digital products and initiatives built by Digi were featured as part of the Digital Showcase segment, highlighting everyday innovations that connect customers to what matter most. These included D’PTW (Digi Permit to Work), an app that allows the company to mainly track its field workers and contractors in real time, as well as the ability to check if contractors on the job have the right permits to work on Digi sites, adhere to high levels of business conduct standards and work in the safest conditions.

Another digital initiative showcased was the MySales app, which digitalises the workflow for Digi’s sales force and equips them with essential infomation such as dealers’ profiles, performance levels and inventory balance.

Also featured was Digi’s Data Science projects, particularly Movement Analytics, which utilises data to help Digi optimise its store locations, to ensure that they are strategically placed in locations where most of the customers are.

Digi’s Yellow Heart initiative to reach out to the senior community was also highlighted. Digi has been working towards helping underserved communities such as persons with disabilities and senior citizens by providing them with lifelong rebates for Digi’s best value plans.