Lazada’s biggest seller hike from rural areas

Sellers are the base of the business and the increases we see are in states we never thought possible, so we are very glad, says Lee

by LYDIA NATHAN/ pic by MUHD AMIN NAHARUL

SELLERS from Kelantan, Labuan and Kedah are among the highest increase in a whopping 97% growth of new traders on the giant e-commerce platform Lazada.

Its chief business officer Kevin Lee said Kelantan had reported a 137% hike, Labuan (121%) and Kedah (116%) compared to September 2018.

“Sellers are the base of the business and the increases we saw were in states we never thought possible, so we are very glad.

“The sellers have products ranging from all categories; from fashion to food and electronics. It is very diverse and that is what we want to see,” he said to reporters at the launch of Lazada WECOMMERCE 2019 summit in Kuala Lumpur yesterday.

The e-commerce platform, Lee added, has been passionate about supporting its sellers through various means, including a comprehensive logistics network and collection points.

“We have eight warehouses throughout Malaysia — six in Peninsular Malaysia, one in Kuching and one in Kota Kinabalu. We want customers to have a good experience with every parcel delivered,” he said.

Having collection points enable people to shop without the trouble of needing to wait at home or in the office for delivery.

“We have more than 1,000 drop-off points with about 450 in the Klang Valley alone and 250 collection points. Soon, there will be collection points near houses, like at a petrol station. We just partnered Sunway Popbox, so this will definitely help us expand even more,” Lee said.

Another form of support given to sellers is training. Lee said Lazada has conducted more than 530 hours of training across 132 sessions.

“The Lazada University is also available to our sellers alongside webinars and the Lazada community groups on Facebook.

“This community has grown more than 80% and is completely seller-run and energised,” he noted.

Among the challenges faced include how to convince the small and medium enterprises (SMEs) to jump onboard platforms like Lazada.

“We can do this through more personal engagements, so we would have seller-ambassador interactions in cities like Ipoh, Kuantan and Johor. There is almost no barrier to becoming a seller — Lazada does not take commission, so it’s very simple,” he said.

Meanwhile, the platform launched its annual flagship seller summit, WECOMMERCE 2019, themed “Reinventing e-Commerce” with more than 2,000 participants and over 100 Lazada partners.

The main goal of the summit is to create a space for sellers to connect with each other during the business-matching session.

The summit brought retail and e-commerce experts, global traders from Japan, Australia, China and New Zealand together to share best practices and to upskill themselves.

Lee said a big part of Lazada’s role includes facilitating matchings between sellers, suppliers, manufacturers and different brands.

“There are massive opportunities and we have been working with agencies to allow sellers to connect directly with the rest. We hope this will help accelerate the businesses while we continue to train and upskill sellers,” he said.

Lee opined that since starting off in the market eight years ago, the platform has grown and there is still room for double-digit growth.

“Sellers understand the role they play, as well as consumers who have all had a hand in growing the economy,” he said.