by RAHIMI YUNUS/ pic by ARIF KARTONO
PROTON Holdings Bhd’s sales for the first nine months of this year stood at 70,330 units including exports, surpassing a total of 64,744 units delivered in 2018.
“By exceeding our total sales volume in 2018 in just nine months, Proton is on track to achieve its best sales number since 2015,” CEO Dr Li Chunrong (picture) said in a statement yesterday.
Li had previously said Proton is on track to break even this year and become profitable in 2020, helped by the increase in sales that forms part of the group’s turnaround programme.
In September, the carmaker’s market share climbed to a 66-month high of 20.2% with 8,934 units sold during the month versus 4,524 units sold in the same month last year, mainly contributed by sales of the facelifted Proton Saga model.
For the year-to-date, the group’s estimated market share stands at 15.8%, Li said. The carmaker sold 3,994 units of the Proton Saga in September — the highest number of monthly deliveries in 2019. As of last month, the company has received over 20,000 bookings for the new Proton Saga.
The figure also crowned the Saga as the best-selling A-segment sedan in Malaysia, reclaiming the position after a hiatus of nearly over three years.
“Of even greater significance though is the Saga’s return to the No 1 spot in its segment. Despite being launched less than two months ago, the response from Malaysians has been overwhelmingly positive,” Li said.
Proton, which is 50.1%-owned by DRB-Hicom Bhd and 49.9% by Zhejiang Geely Holding Group Co Ltd, has also focused on improving customer service level as part of its turnaround strategy.
As at September, Proton has 104 3S/4S (sales, service, spare parts and body paint shop) centres in Malaysia.
It’s also offering additional benefits for customers who purchase the X70 — Proton’s first SUV — in October.
“On top of the standard five-year free labour service, five-year unlimited mileage warranty and five-year Internet data packages already included with every unit, there will also be a subsidised insurance package and overtrade incentive worth up to RM2,000,” the company said.