By SULHI KHALID / Pic By TMR File
CELCOM Axiata Bhd said the decline in its prepaid subscriptions in the past four years was offset by an increase in postpaid subscriptions which helped telecommunications companies (telcos) post higher revenues.
Celcom’s chief product and innovation officer Roy Ong said Clecom’s revenue has increased despite the loss in (prepaid) subscribers as the company was able to retain customers at higher average revenue per user (ARPU).
Last week, the telco reported its postpaid ARPU rose by RM1 quarter-on-quarter to RM85 in 2Q19, while its prepaid ARPU improved by RM3 to RM37.
Average Internet users grew by 19% to 28.7 million users last year with 90% of Malaysians using the Internet for more than an hour a day.
Celcom yesterday unveiled a new affordable postpaid plan, XP Lite, at only RM28 per month, with unlimited calls and 1GB Internet per month.
“The Celcom XP Lite is the latest postpaid offering that enables prepaid users to switch to postpaid at a very low entry-level point.
“It is a very flexible plan, Internet users can buy a lot of bandwidth as they wish and experience our network,” said Celcom Axiata CEO Mohammad Idham Nawawi.
Through the new plan, customers can “size up” for an extra 14GB Internet at RM30 (L pass) or an extra 7GB Internet at RM10 (M Pass) a month.
Customers can also enjoy unlimited Internet with Ultra Hour Pass from RM1, together with the L or M pass via the Celcom Life app.
Customers who remain with XP Lite for six months continuously with either the L pass or M pass will also be rewarded with an additional free one-hour unlimited Internet every day with Ultra Hour Pass and 1GB Video Walla respectively, from the seventh month onwards.
“Size up your XP Lite mobile plan and enjoy more Internet with additional perks such as access to unlimited high-speed data and device bundles at your convenience,” Ong told reporters during the launch of the new postpaid plan, in Petaling Jaya, Selangor.
In conjunction with the launch of XP Lite, Celcom Xpax has collaborated with a selected trending food and beverage partner to offer any customer — a free size up on their orders — every Thursday fortnightly, beginning Oct 3 to Nov 28, 2019.
Celcom Xpax is Celcom Axiata Bhd’s youth brand with almost seven million prepaid subscribers.