BMW unveils biggest Premium Selection Fair this week


BMW Group Malaysia will host its largest pre-owned vehicle sales event in the country in Kuala Lumpur from tomorrow to Sept 15.

BMW Group MD and CEO Harald Hoelzl (picture) said the company is committed to providing premium ownership experience and service for its loyal customers through the 2019 BMW Premium Selection Fair.

“With the 2019 BMW Premium Selection Fair, we are paving the way towards inclusivity and accessibility to sheer driving pleasure for all drivers nationwide.

“We look forward to seeing the BMW family grows as we continue to deliver best-in-class service to our customers in the years to come,” Hoelzl said in a statement yesterday.

The three-day fair will feature the BMW X5, BMW 3 Series and BMW 7 Series along with models from the MINI and BMW Motorrad portfolios.

Visitors can participate in the test drive for all models displayed including the BMW Premium Selection models.

The group said over 500 units of pre-owned BMW and MINI vehicles for test drives are available for viewing on the BMW Premium Selection official website.

“The event by BMW Group Malaysia will take place at Bukit Jalil Stadium, where the first 300 visitors will receive a one-year BMW or MINI Comprehensive Insurance upon vehicle purchase,” it said.

BMW Group stated that exclusive benefits for new and current BMW and MINI owners as well as early notifications for BMW Premium Selection customers are available through the website.

The group added that it will be holding more events with selected BMW dealerships across major locations throughout the country including in Kuching, Sarawak, Kota Kinabalu, Sabah and Alor Setar, Kedah.