UMW Toyota Motor Sdn Bhd (UMWT) recently announced the realignment of its corporate social responsibility (CSR) initiatives in line with Toyota Motor Corp’s global corporate initiative called “Start Your Impossible”.
This shift by Toyota is carried out to inspire employees, partners and customers to achieve greater heights by attempting missions that they themselves deem impossible — a core company belief that has inspired boundless of innovations, transforming the company from that of an automotive to a mobility manufacturer.
Through the new CSR realignment, UMWT added a mission to realise impossible dreams through sports in its philanthropic pillar.
UMWT deputy chairman Akio Takeyama said this year the company will be working with the Paralympic Council of Malaysia to enable more differently abled children to participate actively in sports.
The initiative, Takeyama said, will begin with a fundraiser through a Toyota Outrun Fun Run on Nov 17, 2019, at Bandar Rimbayu, Kota Kemuning.
UMWT is targeting about 3,000 participants for the run. A registration fee of RM50 per participant will apply and the proceeds will be channelled to Paralympic Council of Malaysia’s “Fitness and Exercise with Person with Disabilities” programme.
“The funds will be used to equip para-athlete trainers around Klang Valley with the skills to train diffe- rently abled children.
“We believe that this would be a sustainable effort to discover more hidden talents among children with disabilities and help them achieve their dreams in sports,” Takeyama added.
UMWT has also appointed Paralympic Champion Abdul Latif Romly as its ambassador for this campaign.
On the appointment, Takeyama said: “Abdul Latif was up against impossible odds at the 2016 Summer Paralympics. The world saw him broke the T20 long jump world record three times on the same day.
“It was impossible. Then it wasn’t. At Toyota, mobility is about overcoming challenges and making dreams a reality. That’s why we’re teaming up with Abdul Latif to support differently abled children, so they too, can start their impossible.”
Registration starts on Sept 10 and interested participants can register at https://toyota.com.my/startyourimpossible.
Apart from the addition of Toyota Outrun into UMWT’s philanthropic CSR pillar, UMWT will also be continuing its efforts to move lives through music.
“UMWT in collaboration with Toyota is committed in enriching communities through gross proceeds raised through Toyota Classics, which has brought a variety of orchestras from all over the world for the past 30 years to delight the South-East Asian and Malaysian audience including Toyota customers,“ said Takeyama.
The concert will be held on Oct 29, 2019, performed by the London Chamber Orchestra — under the baton of conductor Christopher Warren Green and soloist Lucienne Ranaudin Vary.
The orchestra is also the longest established professional chamber orchestra in the UK.
UMWT president K Ravindran said: “We are indeed proud to support our community projects that have an impact on enhancing the lives of the people.
“UMWT thus far has funded approximately RM9 million in support of 70 social, environment and charity organisations. We will continue this annual event to bring to Malaysia the best in classical music, while raising funds for worthy programmes.”
With a tagline of “Music that Moves Lives”, the Toyota Classics’ philosophy is fuelled by a passion for constant innovation and discovery, hoping to touch lives far beyond the stage through environment and youth causes.
Part of the proceeds from the Toyota Classic event this year will be used to rehabilitate and restore degraded mangrove areas in Sulaman, Tuaran.
The efforts to plant a total of 5,000 mangrove trees to conserve the shorelines will be carried out in collaboration with Sabah Wetlands Conservation Society (SWCS) and will involve about 13,000 students from neighbouring schools, local university and community.
Other beneficiary of this event is Universiti Malaysia Pahang (UMP), to enable university students to be the catalyst for community growth outreach project to the youth and community in Lanchang, Pahang, by equipping them with sufficient information on science technology engineering and mathematics.
Students from the Faculty of Music, Universiti Teknologi MARA will also be given the opportunity to have a workshop with the orchestra members providing them exposure of international orchestra performances.
The Toyota Classics tickets priced at RM100, RM150, RM200 and RM250 will be available for sale starting Sept 10, 2019, at DFP Box Office or at https://toyota.com.my/discover/toyota- classics-2019.