Perodua extends green initiatives through anti-littering campaign


PERUSAHAAN Otomobil Kedua Sdn Bhd (Perodua) is working together with a Malaysian government agency to educate the public on maintaining a cleaner environment, starting with the nation’s roads.

Last week, the carmaker collaborated with the Solid Waste Management and Public Cleansing Corp (SWCorp) — an agency under the purview of the Housing and Local Government Ministry — on the latter’s 1:0 “One Vehicle, Zero Litter” campaign to discourage littering from vehicles.

The campaign saw volunteers from Perodua and SWCorp gave away 500 in-vehicle mini-bins to motorists at a petrol station next to Jalan Duta toll plaza on the PLUS Highway Kuala Lumpur-bound, reminding them to bring their litter home instead of throwing it out of their vehicles.

The volunteers also held up colourful placards displaying anti-littering messages, while prominently placed banners and buntings duly caught the attention of motorists exiting the toll plaza.

Perodua president and CEO Datuk Zainal Abidin Ahmad said Perodua shared the government’s vision for a cleaner and greener Malaysia.

“We believe a combination of education and enforcement will have a lasting impact on our society.

“It is Perodua’s hope that as Malaysia enters (its) 62nd year of independence, we can all play our part in showing the maturity of our mindsets and allowing cleanliness to be part of our lives.

“We hope Malaysians can reduce, reuse and recycle their waste as far as possible. We all have to start somewhere. After our own homes, the car is the next place we spend the most time in, and if we can keep our cars clean, the rest of our lives will follow,” he said in a statement.

Within Perodua’s headquarters and manufacturing campus in Sungai Choh, its Laman Hijau recreational common and its 1,500 sq m Eco Garden incorporate many sustainable elements.

Solar panels and rainwater-harvesting systems also featured on many of its campus buildings.

Perodua has produced and sold over 680,000 energy efficient vehicles to date, including the Axia, Bezza, third generation Myvi and the Aruz seven-seater SUV.