Nasim gears up on new CKD Peugeot SUVs

With the new 3008 SUV Plus and 5008 SUV Plus, Nasim is confident its total sales may surpass 3,000 units this year

By AFIQ AZIZ / Pic By NAZA GROUP

NASIM Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, hopes the newly launched Peugeot 3008 SUV Plus and 5008 SUV Plus will drive sales and market share in the SUV segment.

The new and enhanced SUVs are locally assembled at the Naza Automotive Manufacturing Sdn Bhd facility in Gurun, Kedah, a joint venture (JV) between the Naza Group of Companies and France’s Groupe PSA.

Both the new 3008 SUV Plus and 5008 SUV Plus come with a new panoramic sunroof and sports 18-inch alloy wheels in 2-tone diamond finish

Nasim is a member company of Naza Corp Holdings Sdn Bhd.

The SUVs come with two variants — Active and Allure.

The completely knocked-down (CKD) units will compete in the same price range as Japanese brands like Honda and Toyota or the C-segment SUV market.

Naza Corp deputy group CEO Datuk Nik Hamdan Nik Hassan said the group expects to attract high demand for the new 3008 Plus and 5008 Plus models due to the pricing strategy.

The new Peugeot 3008 Active variant retails at RM150,888 on the road, while the 3008 Allure variant costs RM163,888. The 5008 Active variant is priced at RM166,888, with the 5008 Allure priced at RM179,888.

These prices are inclusive of a five-year/120,000-km warranty, three-year free service package, 24-hour Peugeot assistance and complimentary access to Subang Skypark’s Sky Lounge.

Honda Malaysia Sdn Bhd, which unveiled the Honda CR-V in 2017, priced it from RM142,000 to RM168,000, while Toyota Motor Sdn Bhd’s C-HR 2019 was rolled out at RM150,000.

The Mazda CX-5 was offered from RM134,000, while the Volkswagen Tiguan, a CKD product, was offered from RM148,990 to RM168,990 on the road.

The complete built-up 2018 Peugeot 5008 SUV was priced at RM173,888, while the 2017 Peugeot 3008 was offered from RM143,000.

“The two models are the best European SUVs in the market right now. The price is very competitive with the features. It is a plus point for Peugeot to have these two models in the market right now,” Nik Hamdan said at the SUVs’ launch last week.

While the 3008 is for buyers looking for a five-seater, the 5008 is a seven-seater.

Both SUV models and their variants come in nera black, pearl white, amazonite grey and the new aster grey colours, with the new 3008 SUV Plus receiving an exclusive metallic copper colour and the 5008 SUV Plus getting the distinctive emerald crystal finish.

The Target
With both CKD products, Nasim is confident its total sales could surpass 3,000 units this year.

The company sold 2,302 Peugeot vehicles last year, 19.6% higher than the 1,924 units sold in 2017, driven by the popular SUV models.

Globally, Peugeot 3008 SUV sales were up 17.1% to 265,165 units last year compared to 226,322 units in 2017, and the SUV was ranked as the second most sellable Peugeot brand in the world.

Sales for the 5008 SUV increased by 27% year-on-year to 109,900 units last year.

“The enhanced 3008 SUV Plus and 5008 SUV Plus models are those first assembled at our Gurun assembly plant. We aim to push further the value of these SUVs to be 80% of our product sales. We have 22 sales distributors nationwide with 25 after-sales service centres. So customers do not have to be worried as we have the capability and the outlets network to serve the Peugeot brand,” Nik Hamdan said.

In 2018, Naza Corp signed a share sale agreement and JV agreement with France’s Groupe to establish Gurun as the latter’s Asian manufacturing hub.

The first exports of the multi award-winning Peugeot 3008 went to the Philippines and Thailand in July 2019.

Performance
Both SUVs are equipped with a 1.6-litre turbocharged four-cylinder petrol engine that outputs 165hp (167 PS) at 6,000rpm and 240Nm of torque from 1,400rpm.

With the turbo high pressure, the vehicle mill drives the front wheels through a six-speed quickshift automatic transmission with paddle shifters.

Also included is the advanced grip control with five selectable modes — normal, ESP (electronic stability programme) off, snow, mud and sand.

Both SUVs accelerate from zero to 100km/h in 8.9 seconds and hit a top speed of 205km/h.

The rated combined fuel consumption is also identical across the board at seven litres per 100km, as per the New European Driving Cycle regulations.

Sporty Exterior and Interior
While its distinctive front face retains a floating grille design and LED sequential scrolling indicator, the vehicle dons a new roof rail design and chrome side mirrors, reaffirming the vehicle’s muscular yet elegant characteristics.

Both the new 3008 SUV Plus and 5008 SUV Plus come with a new panoramic sunroof and sports 18-inch alloy wheels in two-tone diamond finish.

The sophisticated interior is an invitation to experience comfort, serenity and luxury. Once inside, occupants are welcomed by plush Claudia leather seats with either
graphite or goa stitching that differs by the variant.

Its fresh and dignified leather and fabric dashboard is illuminated by blue mood lighting touches all around the cabin.

Features — Safe and Comfort
The French marque comes with six safety airbags, advanced grip control, hill start assist, indirect tyre pressure detection and an electronic stability program that incorporates the anti-lock braking system.

The SUVs are also equipped with an electronic brake-force distribution, emergency brake assistance, wheel anti-slip regulation and dynamic stability control.

Occupants are welcomed by plush Claudia leather seats with either graphite or goa stitching that differs by the variant

Additionally, the new 3008 SUV Plus and 5008 SUV Plus take a multitude of advanced driver assistance systems such as driver attention alert, speed limit recognition and recommendation, 180-degree reverse camera with stitching function, and an upgraded blind spot information system.

Also embedded into the SUV system is an active lane departure warning, which utilises a windscreen camera to detect road markings and automatically adjusts the vehicle’s direction slightly while alerting the driver.

In the cabin, the new Peugeot i-Cockpit reflects its commitment to delivering a high-end experience through numerous thoughtful touches.

A new navigation function is now embedded in the eight-inch multifunction colour touchscreen on both SUV models.

The segment-leading 12.3-inch high-resolution head-up digital cluster display becomes more customisable with the addition of Onyx graphical style, a new “driving assistance” display mode and new tailor-made “personal” modes.

The new 5008 SUV Plus can display an additional “Navigation” mode to reflect map manoeuvres right at the driver’s eye level.

An ingenious motorised smart tailgate is built into both models to provide convenience in opening and closing the boot hands-free with a swift foot motion under the bumper’s centre.