Nasim aims strong sales in 2H19 backed by SUVs market

by AFIQ AZIZ/ pic by RAZAK GHAZALI

NASIM Sdn Bhd is confident to maintain its sales momentum for the second half of 2019 (2H19), following the unveiling of the new Peugeot 3008 SUV Plus and new Peugeot 5008 SUV Plus.

Naza Corp Holdings Sdn Bhd group executive chairman and CEO SM Nasarudin SM Nasimuddin said Nasim — the group official distributor for the Peugeot brand in Malaysia, will continue to leverage on the productions of both products that were locally assembled at Naza Automotive Manufacturing (NAM) in Gurun, Kedah.

He said both the Peugeot 3008 SUV Plus and Peugeot 5008 SUV Plus are the result of a joint agreement in 2018 between Naza Group and Groupe PSA to establish NAM as the South-East Asia hub.

“NAM has benefitted greatly from progressive enhancements since Groupe PSA’s involvement, including expertise from a dedicated industrial team and technology transfer from the latter’s headquarters in France,” he said after unveiling the new SUVs in Petaling Jaya, Selangor, on Tuesday.

He added that the company is also planning to unveil another two SUVs produced by NAM for local distribution and regional export in the future.

Nasim sold 2,302 of vehicles last year, 19.6% higher than 1,924 units in 2017. The SUV segment contributes about 71% of the group sales volume presently.

Naza Corp deputy group CEO Datuk Nik Hamdan Nik Hassan said the company forecasted that with the two models, the SUV segment contribution would to up to 80% this year. He said both SUVs have been produced since last April.

Globally, 1.74 million Peugeot vehicles were sold in 2018, 17.9% lesser than 2.12 million units sold the year before, according to Groupe PSA volume of world sales data.

However, during the period, Peugeot 3008 SUV model geared the French marquee sales up by 17.1% to 265,165 units sold compared to 226,322 units in 2017, ranked as the second most sellable Peugeot brand in the world.

Moreover, Peugeot 5008 SUV sales also increased by 27% to 109,900 units sold last year, 86,555 units purchased a year before.

In total, Nik Hamdan said 1,250 units of Peugeot brands were sold by the company as of July.

“With our target of the new model launched, we can achieve more than 3,000 units of sales this year, which most of them will come from the SUV segment,” he said, adding that the group aims to increase the sales by other 1,000 units sales in 2020.

Nik Hamdan also said the seven-seater SUV has already penetrated the Philippines and Thailand’s market. The company aims to export the models to Myanmar and Cambodia in the future.

“We target 70% of the produced models will go to the domestic consumption while the remaining for export market,” he added.

The new Peugeot 3008 SUV Plus priced at RM150,888 for Active variant and RM163,888 for higher spec Allure, while Peugeot 5008 SUV Plus also comes in the Active and Allure variants, priced at RM166,888 and RM179,888, respectively.