By NUR HAZIQAH A MALEK / Pic By ARIF KARTONO
THE Malaysian Tourism and Travel Mart 2020 (MTTM2020) is expected to generate about RM420 million worth of business transactions at the three-day exhibition from June 25.
CEMS Conference & Exhibition (M) Sdn Bhd group MD Edward Liu (picture) said the event — which is set to host over 200 international exhibitors from more than 45 countries and about 500 international and local-hosted buyers — is also projected to bring an estimated economic impact of RM25.1 million.
“Conservatively, we can say that more than US$100 million (RM420 million) could be generated from the event,” he said at the launch of the inaugural MTTM2020 in Kuala Lumpur yesterday.
Liu added that CEMS also plans to organise the exhibition in the years to come and turn it into a leading event in Asia.
“The demands and expectations of travellers have also grown over the years and MTTM2020 is set to provide exhibitors with a powerful and robust platform to reach and interact with their target audience,” he said.
The event is estimated to attract 4,000 trade visitors from the tourism sector and related industries.
Meanwhile, Malaysian Convention and Exhibition Bureau (MyCEB) CEO Datuk Zulkefli Sharif said as of July this year, MyCEB has fixed 35 up coming meetings, incentives, conferences and exhibitions (MICE) with a total revenue receipt worth RM520 million.
“The business events industry has been a leading driver of Malaysia’s economic transformation as it represents one of the highest yielding sectors.
“Based on the positive growth over the past decade, MyCEB secured over 1,100 events and delivered an estimated economic impact of some RM8.5 billion,” he added.
As of last year, Zulkefli said MyCEB had hosted a total of 150 MICE events worth about RM1.58 billion.
“The ever-changing global landscape of the tourism market has made travel business a challenging yet rewarding task.
“Moving forward, we target a revenue receipt higher than what we achieved last year. However, we should also take into consideration the circumstances outside Malaysia and locally as it will affect the confidence of tourists and visitors,” he said.
Malaysia recorded a total of 25.8 million tourist arrivals last year. Statistics also showed that about 11.9 million international outbound trips from Malaysia were recorded in 2016, and is projected to grow by an average of 3.5% annually to 14.2 million trips by 2021.