Modenas launches 1st bike specialty store

The store will offer riders a higher standard presale and post-sale service

by SHAZNI ONG/ pic by MUHD AMIN NAHARUL

MOTOSIKAL dan Enjin Nasional Sdn Bhd (Modenas), a subsidiary of DRB-Hicom Bhd, expects new launches and an improved standard of sales and services to help drive up its market share in the street bike segment of the local motorcycle industry.

The local bike maker has set a target of 10,000 total bike sales for the year and according to the management, it’s well on its way to achieving the figure.

“We will achieve the 10,000 sales target within the next two months on the back of better sales and services, good response from customers and spare parts availability,” Modenas CEO Roslan Roskan said on Monday.

At the heart of its strategy to raise sales in the street bike segment is its newly launched first specialty store that will offer riders a higher standard presale and post-sale service.

Branded as Modenas Power Store, the speciality store which is the first in the Asean region, will offer riders a one-stop sales and service centre catering exclusively to Modenas’ street bike segment — namely the highly successful Modenas Pulsar and Dominar bikes.

“The Modenas Power Store will not only enhance the purchase experience but also provide our customers with a holistic motorcycle ownership experience from financing arrangements, bike enhancements, genuine spare parts, test-rides, as well as repairs and servicing by highly-trained mechanics,” Roslan said.

Located in Sunsuria Avenue in Kota Damansara, Selangor, the specialty store will also offer specialised on-site repairs (including major repair works), customisation for Modenas street bike models, genuine spare parts and special accessories sourced from all over Asean.

The Modenas Pulsar and Dominar bikes are based on Bajaj Auto Ltd’s portfolio of street bike models.

Bajaj Auto VP of international business Sameer Deshpande — who was also present at the specialty store launch event — noted that Malaysia has a very evolved and unique motorcycle market.

“Through our partnership with Modenas, we are able to bring our most successful motorcycle models to Malaysia, enabling buyers here to enjoy high quality motorcycles at affordable prices, just like they do in more than 70 countries around the world,” he said.

The Modenas Pulsar RS200 and Modenas Pulsar NS200 are priced at RM11,350 and RM9,300 respectively, while the Dominar D400 is sold at RM15,488.

Roslan hopes the introduction of the specialty store in Malaysia will enable the company to elevate its business presence and profile in the country.

He added that the expansion of such stores along with the introduction of new motorcycle models over the next 18 months, will help improve the company’s market share in the street bike segment to between 40% and 50% from about 30% currently. Modenas has sold more than 11,000 street bikes so far.

Moving forward, Roslan noted that the national motorcycle producer is eyeing to launch new models in both moped and street bike segments this year.

The Malaysian Automotive Association data stated that there were some 12 million motorbikes registered in the country in 2017.