Modenas targets to increase market share up to 50% for street bike segment

Its CEO says this would be partly driven by the launch of the new Modenas Power Store, along with upcoming motorcycle models

By SHAZNI ONG / Pic By MUHD AMIN NAHARUL

MOTOSIKAL dan Enjin Nasional Sdn Bhd (Modenas), a subsidiary of DRB-Hicom Bhd, is set to boost its market share up to 50% for the street bike segment over the next 12 to 18 months.

Modenas CEO Roslan Roskan said the target would be partly driven by the launch of its new Modenas Power Store, along with the upcoming motorcycle models which are expected to be launched this year.

“That is part of our plan to increase our market share. For the street bike, we are capturing above 30% for this particular segment. We would like it to grow more in the future, at least between 40% and 50%.

“Of course, we have programmes with our existing partners and dealers (to achieve the target),” he told reporters at the launch of the Modenas Power Store in Kota Damansara, Selangor, yesterday.

The specialty store, which is also the first in the Asean region, offers specialised on-site repairs — including major works, servicing and customisation for Modenas street bike models — with genuine spare parts and special accessories sourced from all over Asean.

Roslan said the introduction of Modenas Power Store concept would allow the company to elevate its business presence and profile in the country.

The company has sold almost 10,000 units of street bikes — particularly the Modenas Pulsar and Dominar since the launch of the models, he added.

Roslan said the company also plans to open a few more outlets, but it is all depends on the performance of the first outlet.

“Most probably, we would go to the big cities, namely Penang and Johor Baru. These are our target outlets in the coming year,” he said, adding that the company does not have any plans to open similar stores outside the country.

“Currently, we do not have plans to open one outside Malaysia. We would like to focus on the local market first. In addition to Penang and Johor Baru, we may later open one in the east coast.

“We will see how it goes, how successful our (pioneer) store is,” he said.

The Modenas Power Store will have about five to six mechanics that would cater for at least 30 to 50 motorcycle services a week.

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