by BERNAMA/ pic by BERNAMA
TOURISM Malaysia is partnering global travel platform Expedia Group for two key tourism collaborations in its efforts to drive international tourist arrivals to Malaysia in the coming years.
Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi said the first collaboration is to promote Malaysia as an outstanding tourist destination by showcasing the country’s unique wonders, attractions and cultures, as well as support tourism industry digital innovation.
In the second collaboration, both parties would embark on an Expedia Media Solutions global campaign to promote inbound travel from Australia, Japan and the US to Malaysia, he said.
The partnership will see a joint execution of destination marketing campaigns to highlight Malaysia’s hidden and unique tourist attractions, as well as to promote a variety of accommodation to Expedia’s more than 750 million monthly visitors globally.
“Expedia has over 200 travel booking websites in more than 70 countries around the world, and works with hundreds and thousands of lodging and flight partners to cater to the differing needs of modern travellers.
“This timely strategic collaboration will support Malaysia’s target of achieving 30 million tourist arrivals and RM100 billion in tourist spending set for the Visit Malaysia 2020 campaign,” he said at the exchange of documents for the collaborations in Putrajaya yesterday.
Tourism Malaysia was represented by its DG Datuk Musa Yusof, while Expedia was represented by senior VP for commercial strategy and services Greg Schulze. Mohamaddin said the collaborations, along with marketing and promotional activities that have been lined up, would firmly put Malaysia on the map of travellers everywhere and inspire them to experience the great diversity that the country offers.
Meanwhile, Musa said through the strategic cooperation with Expedia, Tourism Malaysia has targeted the arrival of 220,500 tourists from Australia, the US and Japan within six months of campaign.