Shopee announces Ronaldo as brand ambassador

The football star will be featured on the brand’s upcoming TV commercial, connect with fans via Shopee Live

by S BIRRUNTHA/ pic by ARIF KARTONO

SINGAPORE-BASED e-commerce platform Shopee has unveiled its newest brand ambassador, Christiano Ronaldo, to engage and inspire people across seven markets in the region.

Shopee regional MD Ian Ho said the football star will be featured on the brand’s upcoming television (TV) commercial and connect with fans via Shopee Live on social media.

“Having Ronaldo on board is truly a milestone for us. This makes us more than a shopping platform as we continue to inspire users and connect them with the biggest stars in the world,” he said at the launch of 9.9 Super Shopping Day in Kuala Lumpur yesterday.

The 9.9 sale will begin from Aug 19 to Sept 9, with exclusive offers and discounts on various brands including Nestlé, Nutox, HP, L’Oreal, Enfagrow and Mr DIY.

Shopee will also be featuring three weeks of super promotions and entertainment, as well as exclusive privileges with leading industry players including Standard Chartered, Hong Leong Bank, Yamaha, BH Petrol, Mydin and Burger King.

In addition, Shopee Malaysia has engaged with the government to mitigate the rising cost of living for Malaysians by offering up to 90% discounts in the 9.9 Super Shopping Day.

Ho said Shopee’s mission has always been to impact local communities on a meaningful and sustainable level through various initiatives.

“Our sales campaigns are mainly to allow Malaysians to continue shopping and stocking up on necessities without breaking the bank,” he added.

According to Shopee, consumers would save an average of 20% on their daily necessities when they shop via the platform during normal days.

However, consumers would enjoy huge discounts during the sale period on products such as milk, toothpaste, coffee, detergents and others.

Over the past few years, the government has come up with the establishment of the National Action Committee on e-commerce by the National Cost of Living Action Council.

The objective of the plan is to promote and strengthen the use of e-commerce, as well as eliminating middlemen in a bid to lower the cost of consumer goods.

Shopee is also working with Malaysian retailers by reducing the barrier of entry to the digital economy.

Malaysia Digital Economy Corp e-commerce director Song Hock Koon said one of the agency’s main objectives is to encourage Malaysians in the digital ecosystem.

“We believe that this latest initiative will further inspire digital entrepreneurship efforts,” he added.