Edaran Tan Chong gets creative to push EV Nissan Leaf sales

The company offers a 3-year per 100,000km warranty and 3-year per 60,000km free service maintenance for the world’s best-selling EV

by RAHIMI YUNUS/ pic by BLOOMBERG

IT IS challenging to sell electric vehicles (EVs) in Malaysia. The infrastructure barely exists and prices are way higher than conventional cars.

Deputy Transport Minister Datuk Kamarudin Jaffar said there are now 251 EV charging stations open to public, the ChargeEV stations, across the country, as reported by the New Straits Times.

He said there are 74 other charging avenues — 126 units of slow chargers and 125 fast chargers — besides few charging stations owned by Mercedes-Benz Malaysia Sdn Bhd and BMW Malaysia Sdn Bhd.

Consequently, users are left with range anxiety when using or considering EVs. So, how do you attract auto buyers into sales centre and scale up electric mobility adoption?

Edaran Tan Chong Motor Sdn Bhd (ETCM), the official distributor of Nissan Motor Co Ltd cars in Malaysia, has launched the second-generation Nissan Leaf recently and thinks its creative Leaf sales package is the solution.

The company offers a three-year per 100,000km warranty and three-year per 60,000km free service maintenance for the world’s best-selling EV.

The car’s lithium-ion battery has an eight-year per 160,000km warranty.

If that is not enough to give buyers a peace of mind of owning an EV, ETCM provides a car subscription service for the Leaf, which costs RM3,500 a month for a three-year contract. Customers can choose to buy the car at current market value based on prior negotiations or opt for a new Leaf at the end of the term.

Buyers are also given an annual 23-day complimentary use of the SUV Nissan X-Trail, MPV Serena or a pick-up truck Navara for long-distance travelling needs during the first three years of ownership.

The fully imported RM188,000 Leaf (on-the-road without insurance) has a full-charge range of 311km, translating into a driving cost of seven sen per km.The battery pack supplies power to an electric motor that produces 150PS (110kW) and 320Nm of torque, which enables it to sprint to 100kph in 7.9 seconds from a standstill position with an electronically limited top speed of 155kph.

Nissan has delivered more than 400,000 units of the 100% electric and zero-emission Leaf globally.

The local market for EV remains small with a recent Dewan Negara session was told that the number of EVs registered was at 5,403 units as at March 2019.

There is only a handful of plug-in hybrid or fully-electric car models in the local market, mainly by the pre- mium marques Mercedes-Benz, BMW and Volvo.

Norway now is the world’s leader in electric cars usage in terms of market share and has deployed over 12,000 charging points for close to 250,000 EVs, or 58.4% of industry volume.

The country is aiming at 1.2 million EVs on the roads by 2025, whereby only cars with zero emissions should be sold in Norway.According to the International Energy Agency’s Global EV Outlook 2019 report, China remained the world’s largest EV market at an almost 1.1 million electric cars sold in 2018.

China now accounts for almost half of the global electric car stock with 2.3 million units