Property developers march on in 2019

TMR looks at the new developments that have been launched so far this year


THE uncertainties faced by the property market in 2018 is expected to dissipate a little bit more this year as developers march on to embark on new projects that might appease the fickle market.

Most of the developers were refraining themselves from announcing any new endeavours following the change of power that took place right after the 14th General Election last year.

Once the dust settled, developers seem to be more keen to move forward with new offerings that have been launched since the first half of 2019.

The Malaysian Reserve (TMR) looks at the new developments that have been launched so far this year.

Mah Sing

Mah Sing Group Bhd’s new project is M Oscar, a RM500 million project in Kuchai Lama, Kuala Lumpur (KL).

The development consists of 910 units of serviced apartments in two towers — North Tower (32 levels) and South Tower (31 levels).

M Oscar’s proposed most affordable two-bedroom units would have an indicative built-up from 700 sq ft and indicative starting price from RM428,000.

Mah Sing also introduced M Luna, which is expected to have its registration of interest exercise in the fourth quarter of 2019. The project is located in Kepong, Selangor, with a gross development value (GDV) of approximately RM705 million.

It comprises two blocks of serviced apartments, with the most affordable units offering built-up space from 700 sq ft and indicative starting price from RM385,000.

Sime Darby Property

Sime Darby Property Bhd had already introduced several new projects this year, in conjunction with the Home Ownership Campaign (HOC) 2019.

In March, the developer launched the Primetime 8 campaign which featured eight consecutive weekly launches.

The first of the eight launches was Serenia Adiva 2 landed homes at Serenia City in Sepang, Selangor, which was introduced on March 9, 2019. The 20ft x 75ft freehold double-storey link home offers built-up areas starting from 1,874 sq ft, and priced from RM596,888.

Other Sime Darby Property’s freehold landed projets include Elmina Valley Five (Phase 1) at the City of Elmina, Shah Alam, Selangor; Harmoni Permai at Bandar Universiti Pagoh, Johor; Elsa at Bandar Bukit Raja, Klang, Selangor; and Elmina Valley Five (Phase 2) at the City of Elmina.

An artist impression of Sunway Avila. Sunway Avila will have 810 residential units, which come with practical and comfortable layouts

In July, Sime Darby Property introduced the Spotlight 8 campaign which offers Weekend Superdeals on existing products. The programme gives customers the opportunity to purchase newly launched properties across eight locations in the Greater Klang Valley and Johor.

The campaign is also expected to offer four new properties for sale ranging from landed and non-landed residential units, strategically located within the Klang Valley.

The first launch was Kyra in Bandar Bukit Raja. The 20ft x 75ft freehold double-storey link homes are the latest series in Sime Darby Property’s affordable homes collection, introduced in line with the HOC.

Other property launches are Arina, the 22ft x 75ft freehold two-storey link homes in Serenia City; superlink homes in Bukit Jelutong; and Aurora, the first dto-based high-rise project in Subang Jaya City Centre.

Dto is Malaysia’s first experiential online platform based on co-creation and crowd sourcing that is expected to transform the future of property buying.

SP Setia

It was reported that SP Setia Bhd’s Artoca @ Setia Alam was sold out on the first day of its launch in June.

The RM60 million development offers 106 units of 18ft x 65ft double-storey terraced homes with sizes ranging from 1,499 sq ft to 1,630 sq ft. The units come with three to four bedrooms and three bathrooms.

Artoca home prices start from below RM500,000, with Bumiputra lots starting price tagged at RM494,760.

Sunway Property

Sunway property development division (central region) ED Chong Sau Min with the Sunway Avila scale model

Sunway Property — the property arm of Sunway Bhd — launched the Sunway Avila at a private event attended by 800 priority registrants in May.

The RM590 million development is located in Wangsa Maju, and will be connected to the nearby Sri Rampai LRT (Light Rail Transit) station via a covered walkway.

Sunway Avila will have 810 residential units, come with practical and comfortable layouts with built-up spaces from 732 sq ft to 1,227 sq ft, with two to four bedrooms.

The development will have 30 retail units, in addition to the surrounding five retail centres including Wangsa Walk Mall, AEON Big Wangsa Maju, Setapak Central Mall, AEON Alpha Angle and Melawati Mall.

As an early bird promotion, the residential units will be offered from RM439,000.

Titijaya Land

Titijaya Land Bhd recently launched Seiring Residensi, which is the first phase of its Damaisuria township project in Shah Alam.

Seiring Residensi comprises four towers of serviced apartments, with unit sizes ranging from 668 sq ft to 972 sq ft. The unit has a maximum of four bedrooms.

The first tower (Tower A) will have 370 units, with a GDV of RM168 million.

Developed in four phases, Damaisuria will have a GDV of RM1.59 billion, while the first phase Seiring Residensi will have a GDV of RM677 million.

UEM Sunrise

UEM Sunrise Bhd unveiled the latest phase of its prestigious development — Dahlia 2 — at Serene Heights, Bangi, in May.

The project consists of double-storey terraced homes inspired by a tropical resort theme, and was designed to offer spaciousness and comfortable living, complemented by serene surroundings of lush, calming greenery.

It will be built on individual lots measuring 24ft x 70ft, with built-up areas ranging from 2,165 sq ft to 2,480 sq ft.