MPH pens new chapter with Shopee

Book lovers can now head to Shopee to browse and order books from the MPH official store on the platform, apart from MPH Online

By TMR

MPH Bookstores Sdn Bhd is opening another avenue for avid readers to purchase books without having to get out of the house or braving the traffic and shopping mall crowds, as MPH Online has partnered with an e-commerce platform, Shopee.

Apart from its own website MPH Online, now book lovers can head to Shopee to browse and order books from the MPH official store on the platform.

Through the partnership, both MPH and Shopee hope to reach out to more Malaysians and foster the love for reading, while at the same time supporting the country’s aspirations on becoming a Reading Nation by 2030.

During the launching of the MPH official store on Shopee at MPH NU Sentral, Kuala Lumpur, MPH business development GM Ivy Tan acknowledged that Shopee has quickly become a reputable household brand among online shoppers in Malaysia.

“By partnering Shopee, we will be able to leverage on their large database of over 20 million users nationwide. This not only enables us to tap into the mass Malaysian market, but also allows us to offer books to new customers who may not be MPH Online customers.

Tan (left) and Chuo during the launching of MPH Bookstores Official Store on Shopee at MPH NU Sentral, Kuala Lumpur

“We hope that through this partnership, we can make books more accessible to the general public and play our part to inculcate a reading culture among Malaysians, so that the country can move towards becoming a Reading Nation. This can be achieved when more people have access to books.

“Today’s retail environment has reached a stage where retailers need to continuously evolve, innovate and improve our offerings and services to provide a seamless shopping experience to customers. This partnership is a move to show that MPH is working towards achieving these milestones,” she added.

The partnership is also part of the Shopee Book Club, a newly launched programme for booksellers on the e-commerce platform.

The programme provides a year-long exposure to Shopee’s partners in order to inculcate the love for reading in Malaysians.

Shopee Malaysia marketing lead Marianne Chuo said: “We are proud to be working with key booksellers and publishers in Malaysia including MPH to drive sales, but more importantly to play our part and contribute to building a stronger reading culture in the country.

“Reading allows one to see the many possibilities and different perspectives the world has to offer, and many great leaders can vouch for that. American author and educator Margaret Fuller once said, ‘Today a reader, tomorrow a leader’.”

The MPH official store on Shopee will have exclusive promos, discounts and contest personalised for Shopee users that will complement MPH Online. For greater savings, Shopee users who purchase books will be able to use their Shopee coins to discount the retail price of the books, thereby helping them stretch the ringgit.

Customers will be able to find a wide range of bestsellers, new arrivals and a wide assortment of children’s books on the MPH official store.

Additionally, MPH intends to expand its full range of offerings on the platform to ensure everyone can find their favourite genres, authors or poets for an enjoyable read. There are also plans to have exclusive new book launches with Shopee, as well as meet and greet sessions with book authors and their fans.

To celebrate the launch of the official store, MPH will be giving away vouchers of up to RM10 off with a minimum spend of RM50, valid until Aug 8, 2019. From Aug 1 to Aug 31, the top three spenders on MPH Bookstores Official Store on Shopee will walk away with RM100 worth of assorted books. Winners will be notified by MPH Bookstores Official Store.

Purchases from Shopee Mall come with a 15-day free return, 100% authenticity guarantee, and free shipping. Terms and conditions apply.

MPH also announced there will be more new initiatives as part of its digital transformation strategies, which include omnichannel retailing, and automation and digitisation of services. — TMR