Sharp-Tourism Malaysia ink partnership for Visit Truly Asia Malaysia 2020 campaign videos


GEARING up for Visit Malaysia 2020, Sharp Electronics (M) Sdn Bhd (Sharp) has inked a memorandum of joint collaboration partnership with Tourism Malaysia.

The partnership will see both parties jointly produce the world’s first 8K ultra-high definition (UHD) Visit Truly Asia Malaysia 2020 promotional videos and promote Malaysia’s gems to potential tourists through Sharp’s store panels across its global network.

Sharp MD Robert Wu expressed his excitement collaborating with Tourism Malaysia in presenting Malaysia to the world in 8K UHD quality.

“With innovation as our foundation, especially being at the forefront of Sharp 8K technology, we view this partnership as a golden opportunity to contribute our expertise for the benefit of Malaysia’s tourism aspirations.

“Beyond HD visuals, Sharp 8K technology has the potential to develop an ecosystem with far-reaching benefits in the medical, security, entertainment, education, artificial intelligence (AI) and 5G technology fields,” Wu added.

Held at the Malaysia Tourism Promotion Board (MTPB) head office, the memorandum signatories comprised Wu and MTPB DG Datuk Musa Yusof.

Musa believed that the private sector-government partnership is timely to promote Malaysia to the world in 8K quality.

“Tourism is an important industry and a significant revenue generator for Malaysia with a target of 28.1 million tourists and projected revenue of RM92.2 billion in 2019.

“With the Visit Truly Asia Malaysia 2020 campaign, the country is projecting tourist arrivals of 30 million and revenue of RM100 billion in 2020,” he said at the ceremony.

Other partners involved in the collaboration with Tourism Malaysia in promoting the Visit Truly Asia Malaysia 2020 include Malaysia Airports Holdings Bhd, Malaysia Airlines Bhd, AirAsia Group Bhd, Malindo Airways Sdn Bhd and FlyFirefly Sdn Bhd.

In conjunction with the unveiling of the Visit Truly Asia Malaysia 2020 logo, the exchange of memorandum ceremony was also held at the main terminal of Kuala Lumpur International Airport.

It was witnessed by Prime Minister (PM) Tun Dr Mahathir Mohamad and Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi.

Commenting on the overall performance of the nation’s tourism industry, Dr Mahathir said at the unveiling ceremony that Malaysia had done well by becoming the ninth most visited country in the world.

Regarding Malaysia’s strategy in attracting tourists, particularly from Japan, he delved into the collaboration with Sharp, one of the nation’s biggest investors.

The PM highlighted that the brand viewed Malaysia as a hospitable country to invest in, leading to the joint initiative to promote Malaysia.

Through these videos, Sharp will showcase Malaysia’s greatest attractions truly in great detail made possible through the 8K technology.

In addition to the 8K resolution, the videos will also be made compatible to 4K and full HD panels across Sharp’s extensive network.

Tourism Malaysia’s resources and platforms, Malaysia Tourism Centre, airports, mass rapid transit stations, and malls are among the avenues leveraged to promote the Visit Truly Asia Malaysia 2020 message.

The high-quality Real 8K Resolution panel has 16 times more pixels than the resolution of full HD and four times more than 4K UHD.

The display reproduces images at a higher resolution than the human eye can capture, allowing viewers to zoom in to details within an image to an extent not previously possible.