Quill Automobiles reveals new experience and expression in PJ

It now features a new GKL luxury boutique, in addition to the BMW customer lounge, Isetta bar and BMW lifestyle area


BMW dealership in Petaling Jaya (PJ), Quill Automobiles, yesterday opened its doors to a new experience and expression to further elevate its delivery of the BMW premium ownership experience.

Quill Automobiles’ new showroom occupies a total built-up space of over 33,000 sq ft in the heart of PJ’s prime business district.

The space enables up to 14 BMW vehicles to be displayed at one time, and this makes the dealership one of the largest BMW dealerships in Malaysia.

It now features a new Grand Klasse (GKL) luxury boutique, in addition to the BMW customer lounge, Isetta bar and BMW lifestyle area.

The BMW dealership also operates a full-fledged, standalone BMW service centre located in Section 13, PJ.

This 58,500 sq ft facility houses a complete service workshop, and a body and paint facility.

Speaking at the opening event, Quill Automobiles dealer principal Alex Tang said for over a decade, Quill Automobiles has delivered its commitment to the BMW premium ownership experience to its PJ customers.

“This commitment is now further strengthened with the opening of our new showroom, which reflects the newest experience and expression from the BMW brand,” he said.

With a team of 90 dedicated staff members, the dealership serves the full suite of sales, services, spare parts and systems (4S) for the BMW brand, and functions as a BMW premium selection dealership.

At the opening event, Quill Automobiles launched its “X Marks the Future” campaign, where customers who purchase a brand-new BMW vehicle, between the period of July 13 and Dec 31, are entitled to 10 entry forms to a contest to win a BMW Z4 sDrive30i M Sport, the recently introduced convertible roadster from the premium automaker.

“Celebrating our opening and in appreciation of our customers who have been loyal and instrumental to our success, we are giving away an all-new BMW Z4, the most appealing and head-turning premium roadster currently on Malaysian roads. This is the Quill Automobiles way of customer appreciation,” Tang said.

BMW Group Malaysia MD Harald Hoelzl commended Quill Automobiles as the experts when it comes to customers’ experience.

“The needs of our customers have always been at the forefront of everything we do. While it is our priority to deliver award-winning vehicles and industry-leading services to our customers, it is also equally important that we create the right environment and ambience for this experience,” he added.

Quill Automobiles also took the opportunity to unveil the new BMW 7 Series and the first ever BMW X7 to its customers for the very first time.

The new flagship vehicles from BMW are the newest additions from the luxury portfolio of the premium automaker in the country. — TMR