by NUR HAZIQAH A MALEK/ pic by MUHD AMIN NAHARUL
THE second half of 2019 (2H19) is expected to be a vibrant season for e-commerce businesses given a number of sales campaigns in store during the period, according to Shopee.
The Singapore-based e-commerce platform said the big sales season during 2H19 would not only benefit the online retail services industry, but also the entire network of industries that supports e-commerce, including banks, telecommunication companies and logistics providers.
“We have no qualms that 2H19 is going to be a vibrant season that is poised for strong growth with the 9.9, 10.10, 11.11 and 12.12 sales.
“However, it is important that we do not rest on our laurels. Besides the sales campaigns lined up for the rest of the year, we will continue to scale our efforts in line with the government’s initiatives in accelerating growth of e-commerce as part of the National e-Commerce Strategic Roadmap,” it said in a statement yesterday.
According to the company’s data, 1H19 is often less active in the e-commerce world as shopping activities are steadily gaining traction towards the end of the year.
However, Shopee said it recorded good performance the 1H19 as a result of increased shopping activities, particularly during the previous Chinese New Year and Hari Raya period.
“We achieved more than a threefold increase from 2018’s corresponding festive periods,” it said.
Shopee added that its growth recorded in 1H19 was contributed by the introduction of its next-day delivery service in June, which served to disrupt the logistics sector.
In addition, the platform has increased its seller base by 25% via partnerships with the Selangor State Development Corp, the Ministry of International Trade and e-Commerce Sarawak, Malaysia Digital Economy Corp and the Ministry of Domestic Trade and Consumer Affairs.
Meanwhile, Shopee said one of its missions has always been to provide a better living for consumers and small businesses via technology.
“We believe in the transformative power of technology, and want to solve social and lifestyle problems for retailers, entrepreneurs and consumers by bridging the gap between all stakeholders,” it said.
Shopee added that it has identified areas to increase convenience in the e-commerce industry.
“We will allocate our human resources to government programmes to run more free workshops for Malaysian businesses and individuals who are keen on becoming online entrepreneurs,” it said.
The e-commerce platform added that it will give full support to the government’s efforts in developing the kenaf (Hibiscus cannabinus) industry.
“As it is, we have a couple of kenaf-made products that are being sold on the platform.
“We would like to encourage local farmers and entrepreneurs, who are involved in the kenaf industry to come onboard Shopee and sell their kenaf-made products such as mattresses, travel mat, pillow and even handbags,” it said.
Shopee also said it would continue to contribute to the nation by ensuring that Malaysia is on track to achieve its projected annual e-commerce growth of 20% next year.
“We will continue to work and support to the best of our abilities and capacity to benefit the local economy and Malaysians, as we strive towards a high-income nation by 2024,” it added.