The agreement will see joint marketing campaigns developed to promote affordable flights to Western Australia
by SULHI KHALID
LOW-COST airline AirAsia Group Bhd has sealed a cooperative marketing agreement partnership with the Western Australia state government, through its tourism agency, Tourism Western Australia, for a deal worth US$1 million (RM4.14million).
The agreement will see joint marketing campaigns developed to promote affordable flights to Western Australia, including flight deals and print, television, radio, cinema and online advertising.
AirAsia X Bhd CEO Benyamin Ismail said the new marketing agreement partnership with Tourism Western Australia will spur tourist arrivals through joint marketing efforts in Malaysia, India, China and Japan, where its route network is the strongest.
“Since we began flying to Western Australia in November 2008, we have carried more than three million guests on the Kuala Lumpur-Perth and Bali-Perth routes, and our latest route between Lombok and Perth, which was launched last month.
“In 2018, AirAsia carried more than 585,000 guests to and from Western Australia,” Benyamin said.
According to the statistics by the Ministry of Tourism Malaysia, tourist arrivals from Australia saw a 0.1% growth to 89,399 people in the first quarter of the year (1Q19).
The growth has translated into a 12% increase in tourist receipts to RM400 million from RM357 million recorded in 1Q18.
Meanwhile, Western Australia Tourism Minister Hon Paul Papalia (picture) said the deal forms part of the expanded US$12 million international marketing boost to grow the national’s visitor economy.
The signing follows the successful launch of Tourism Western Australia’s Muslim Travel Guide. The guide features stunning road trip routes, itineraries, must-visit attractions, restaurants and Muslim-friendly facilities in the state.
To celebrate the announcement, AirAsia is offering fares from as low as RM299 one-way on standard seats and 20% off its award-winning Premium Flatbed for flights between Kuala Lumpur and Perth. These low fares are available for booking on airasia.com or the AirAsia mobile app from now until July 7, 2019.
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