by AFIQ AZIZ/ pic by MUHD AMIN NAHARUL
Malaysia is keen to explore new potential areas of cooperation that could benefit local firms in the United Arab Emirates (UAE).
Entrepreneur Development Minister Datuk Seri Mohd Redzuan Yusof said the ministry shares Putrajaya’s vision to create more local entrepreneurs, especially for the small and medium enterprises (SMEs) to be more competitive in the global marketplace.
“Malaysia is keen to explore new potential areas of cooperation for our entrepreneurs particularly to create new partnerships with Dubai key players,” he said at the launching of the Malaysian SMEs and Tourism advertising campaigns in Dubai, UAE yesterday.
“The Government of Malaysia will continue to encourage local SMEs to increase the export of their products and services to expand beyond Malaysia.
“MED, through its agencies such as SME Corp and MaGIC, is keen to explore new areas of cooperation as well as create new partnerships with Dubai key players,” said Redzuan.
The campaign will utilise the DTC (Dubai Taxi Corporation) Infotainment Screen, a platform established in 2017.
The project is jointly operated by Du Emirates Integrated Telecommunications Corp – a UAE telecommunication service provider and Malaysian ICT solution developer – Gigalink Solutions Sdn Bhd.
Redzuan said the adoption of smart technology has created various opportunities for Malaysian SMEs not only locally but also in the global market.
He added the establishment of DTC is in tandem with the Dubai Government strategy to make Dubai the smartest city in the world, which wholly embodies the ‘Smart Dubai’ strategy.
The platform, according to him, offers opportunity for SMEs and tourism operators around the world to market their products at the fourth most visited city in the world.
The broadcasted advertisement message, he said, could reach a diverse group of people riding with Dubai airport taxi and limousine.
According to Dubai Tourism Board, in 2017, there were 15.79 millions of tourist visiting the city. The gulf country is set to receive 20 million footfall by next year.
Malaysia, on the other hand, has been constantly ranked among the top economies in the world to do business, being ranked at 24th place out of 190 economies in the World Bank Doing Business 2018 report.