Fantasy-adventure the main flavour at local cinemas with record sales

By NUR HAZIQAH A MALEK

Malaysian cinema-goers seem to be leaning more towards fantasy-adventure films lately, with a number of films within the genre reporting huge collections at the box office.

Just recently, the Marvel Cinematic Universe’s (MCU) 22nd instalment, Avengers: Endgame, has broken records in many markets globally, including Malaysia.

On its opening day at the local theatres, the film clocked in US$2 million (RM8.31 million) — a single-day record, according to the Box Office Mojo.

Avengers: Endgame also collected approximately RM41.86 million during its opening weekend, a record that was previously held by its previous instalment Infinity War at RM34.74 million.

Local theatre company Golden Screen Cinemas Sdn Bhd senior marketing manager Lionel Loh said the group received an overwhelming response in the movie’s advanced ticket sales and early screenings.

“We are excited to be part of this historic Marvelverse and be able to continually provide an enriching cinematic experience to our customers who walk through our doors,” he told The Malaysian Reserve (TMR).

He said the group did expect Endgame to be bigger than the Infinity War instalment.

“We are optimistic of Avengers: Endgame’s box office performance and we hope this movie will outperform its predecessor, Infinity War, which by itself is already a Malaysian Box Office record breaker,” he said.

“We received an overwhelming response from individual bookings and corporate bookings throughout the first week of Avengers: Endgame up until early May,” he added.

An earlier TMR report also revealed that the popularity of Avengers: Endgame had also resulted in a thriving sale of the movie’s ticket in the black market.

Some buyers even forked out as much as RM500 just to watch the culmination of the past 21 movies in the Infinity Saga of the MCU.

A strong competitor on the local scene is Upin & Ipin: Keris Siamang Tunggal, which has collected up to RM25 million in ticket sales in three weeks since its opening day, March 21.

Following the success, the movie is also set to break into the international market between April and May, namely Vietnam, China and Indonesia.

This would mark the first time that a local animated film has made its way into the international markets, as the movie was dubbed for the Vietnamese and Chinese markets.