GCH Retail to launch new looks for Giant outlets

by NUR HAZIQAH A MALEK / pic by BERNAMA

GCH Retail Malaysia Sdn Bhd targets to roll out new faces and look for its key Giant Malaysia outlets throughout the year to provide a seamless shopping experience for its customers.

The Giant Malaysia operator GCH Retail MD Pierre-Olivier Deplanck said the company’s investments for the year have been channelled into refreshing its Giant Malaysia outlets via its increase of product range, new shop layout, and vibrant colour themes.

“We are also going to do this for our Cold Storage outlet in Gurney Plaza, Penang, so we hope to give a modern shopping environment to our stores and make it relevant.

“Then only we’ll look into the possibility of expansion as there are some opportunities that we will evaluate in due course,” he said at the relaunch of Giant Hypermarket in Batu Caves yesterday.

He said the facelift works will continue until 2020, but the key outlets are expected to be relaunched throughout the year.

“This programme of refreshing the outlets has begun with the Batu Caves relaunch, but we currently have four more to be completed within this month, and we will roll it out to another 27 stores this year.

“That brings it to a total of four to five stores to be done per month until November, whereby we will take a break for the holiday season until Chinese New Year, and continue with the programme again,” he said.

Deplanck added that the festive season on top of the refreshed look of the outlet has already impacted the store’s sales.

“We are currently seeing good momentum, where we had only completed renovating the store less than a month ago and we are seeing the benefits of our initiatives here.

“That has encouraged us to roll out the refreshed look to all of our stores,” he said.

Meanwhile, in regard to Giant Malaysia taking part in the online delivery trend, Deplanck said to deliver a holistic experience would need time.

“Currently, Giant is partnering HappyFresh to provide a certain level of convenience to our customers, but we do not have our own platform quite yet.

“E-commerce can be done anytime, but if you want great service, great availability of products and efficient delivery, this will need to be done professionally,” he said.

Also present at the relaunch was Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution Ismail.

He said the joint effort between the ministry and Giant Malaysia will be able to provide the locals with better quality product selections and cultivate a more sustainable society.

“The government strongly supports all initiatives undertaken by Giant to promote local products and businesses,” Saifuddin Nasution said.

In conjunction with the month of Ramadhan, Giant Malaysia also contributed RM15,000 to three charity homes, Teratak Nur Barakah, Rumah Amal Cahaya Tengku Ampuan Rahimah and Pertubuhan Kebajikan Ehsan AshShakur, apart from its annual bubur lambuk corporate social responsibility initiative.