Avengers: Endgame black market ticket sales thrive

by NUR HAZIQAH A MALEK / pic: Marvel Studios

THE latest instalment of Marvel Cinematic Universe’s (MCU) movie Avengers: Endgame has seen fans and moviegoers forking out as much as RM500 per ticket to be among the first to watch the movie when it premieres in Malaysia tomorrow.

A quick check on the local cinema websites revealed that the majority of gold class and normal tickets for the first few days of screening were already sold out.

As a result, some people are re-selling their tickets to make a quick profit on a willing buyer-willing seller basis.

For example, a few sellers on online consumer marketplace, Carousell, are offering tickets for the movie on the opening night for between RM100 and RM500.

One seller is offering tickets on the premiere date for two people for RM500, while another listing is for three tickets for RM350.

Two tickets for iMax 3D of the movie are offered for as much as RM450.

On another website, Mudah.my, one ticket for a 4DX showing of the movie tomorrow in Paradigm Mall, Johor, was listed at RM200.

This is a stark contrast from the normal prices, which range between RM15 and RM40 for regular showings, while 4DX or IMAX are priced between RM50 and RM80.

A fan of MCU, Damia Suraya, 30, told The Malaysian Reserve that failure to secure online bookings for the movie had led her to buy the tickets online.

“I bought three tickets for RM300 from Mudah.my and even that is not for the first day,” she said.

“I think it’s quite frustrating that some people just bought tickets earlier only to re-sell them. I don’t agree with this (re-selling) culture but it’s the norms now,” she said.

Damia said she prefers to watch the film during the opening week to avoid spoilers and she wants to be the first to find out which superheroes would survive in the movie.

Kenn Leandre, a tech and entertainment website publisher for Kakuchopurei.com, said while he does not have the estimates on how fast tickets are selling, a rough check with the cinema operators last week showed that most halls have no more seats left.

He said the anticipation for the movie is high as it is a culmination of the last 21 movies in the MCU.

“It is also the closure of phase three of MCU, and the ending,” he said.

Phase one began in 2008 with Iron Man, and ended with Marvel’s The Avengers in 2012, while phase two began in 2013 with Iron Man 3 and ended with Ant-Man in 2015.

The Infinity Saga’s phase three began with Captain America: Civil War in 2016, followed by nine movies including Endgame.

The anticipation was also heightened by leaked movie spoilers reported last week by CNBC.

The spoilers, which have been making its rounds on social media such as Twitter and Reddit, have prompted the MCU franchise to issue a warning to fans to steer off the sites.

In fact, Avengers: Endgame directors Anthony Russo and Joe Russo tweeted a letter on their joint account @Russo_ Brothers to address these leaked spoilers on April 17.

“When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled for you. Remember, Thanos still demands your silence,” they said, adding the hashtag #DontSpoilTheEndgame.

As an effort to keep his social media spoiler-free, local Keyword Tool growth head Ng Khai Yong created a Chrome extension tool which blocks out the movie spoilers.

The film is expected to be the last film for several Marvel characters.

CNBC had also reported that the movie had sold twice as many advance tickets as Aquaman, The Last Jedi, Infinity War and Captain Marvel combined.